Sourcing qualified candidates in today’s continuously shifting business landscape is far from easy. Over the years, multiple evolutions have taken place in industries around the world that have enhanced the need for specialized skills and expertise. This boom in demand has led to several recruitment challenges, including smaller talent pools, longer lead times, and reactive hiring processes.
As more organizations prioritize their digital transformation efforts, the ecommerce industry as a whole has significantly impacted the labor market. The need for experienced software engineers, operations specialists, and marketing professionals globally has forced organizations to reevaluate how they approach their recruitment efforts.
But how do businesses navigate these hiring challenges, and what can we learn from recent trends in ecommerce recruitment? Below are some important tips you can follow to manage hiring efforts for your ecommerce business.
The Latest Trends in Ecommerce and Recruitment
For years now, ecommerce has continued to impact how businesses approach their sales and marketing strategies. Not only do online stores and marketplaces provide a great platform for brands to connect with their audience, but they provide cost-effective opportunities for operational expansion and continuous growth.
For many businesses, the move to an ecommerce model is an easy decision. With considerably less overhead than brick-and-mortar operations, ecommerce platforms provide more opportunities for affordable scalability and faster expansion.
This elasticity of online commerce makes entering the industry much more appealing to job candidates looking to establish and develop their careers in different vertical markets.
Better Job Security
The ecommerce industry is still seeing positive results when measuring the success of series A, B, and E+ funding rounds. With plenty of investors willing to support ecommerce startups, job security continues to improve for employees looking to grow within the industry.
While this has led to increased interest from a new generation of experienced candidates, it has also led to an increase in recruitment competition.
Increased Demand for Technical Expertise
As more companies invest heavily in their website presence, priority is being placed on creating user-centric designs and intuitive applications and services. This has led to the growing availability of technical roles in software engineering, data analytics, user experience/interface design, and marketing intelligence.
Important Questions to Ask During Recruitment
With the ever-increasing interest in the ecommerce industry—and no shortage of potential candidates—it can be difficult to navigate the best approach to finding qualified talent. However, in most cases, asking effective interview questions will give you a good sense of whether or not the candidate is right for the job.
How much do you know about the company or this role?
Asking this question gives the interviewer a sense of the candidate's research abilities, attention to detail, professionalism, and overall passion. Serious job seekers want to learn as much as they can about the companies they apply to, and this question will help to establish their level of interest.
Why did you leave your last job?
Knowing the reasons why a candidate decided to leave their last job will give you some insight into their ability to work under pressure—and if they'll be with you for the long haul.
Too many short-term placements may be a sign that the candidate is still trying to figure out their career goals, and might mean that they need more time to develop before hiring.
Describe a challenge you’ve experienced and how you overcame it.
This question is an excellent way to gauge a candidate's adaptability and how quickly they can think on their feet.
The ecommerce industry is extremely dynamic, requiring companies to remain agile when growing their business and dealing with website and shipping issues. How a candidate answers this question should tell you how they deal with workplace stress and changing conditions.
What are your salary expectations?
While this may be an uncomfortable question for some candidates to answer, experienced employees are confident in their abilities and aren’t afraid to ask for their value.
It’s important to establish financial expectations early on in the hiring process, as it decreases the risk of wasting both the candidate's and the recruiter's time—and helps to ensure you’ve found the right fit.
The Importance of HR Automation and Efficiency
In order for recruitment teams to manage bandwidth effectively, it’s important to automate certain elements of the hiring process for better efficiency and productivity.
In the past several years, digitized employee records and document storage solutions have significantly streamlined recruitment efforts in various industries, especially ecommerce.
Electronic document storage eliminates much of the time spent on mundane administrative tasks like processing, filing, recovering, and referencing paperwork. With the help of digital record indexing and organization tools, HR teams can now spend more time managing their teams, auditing personnel files and interviewing new job candidates.
Wrapping It Up
In today’s digital landscape, running a successful ecommerce business requires staying up to date with the latest hiring trends, technologies, and candidate expectations.
By planning effective recruitment processes for local and remote employees and investing in the right tools to automate your hiring practices, you can tap into today’s growing pool of talent while maintaining a productive and sustainable workforce.