Whether you’re a major player like Zappos or just getting started with online selling, free return shipping has quickly evolved into a standard offering for online businesses. Because of this, your customers may now expect for you to offer the same, which, of course, adds another layer of complexity to your ecommerce operations. This may lead you to wonder how to afford free return shipping, and if it's even worth it.
Fortunately, free return shipping isn’t as complicated as it seems, as long as you’re prepared for it. From calculating costs to updating your return policy, I’ve got five key essentials to help you offer this promotion without breaking the bank.
-Matt Winn, Volusion