Instagram, the photo-sharing social media channel, has become an integral part of almost every smart-phone-owning individual’s life. To date, Instagram boasts more than 600 million Instagrammers worldwide. Ecommerce stores are quickly capitalizing on this by launching their own Instagram business profiles. By carefully curating snapshots of an overall brand aesthetic and products, an online business is able to build a fan base of followers that can drive serious traffic and eventually revenue to any ecommerce website!
However, one major drawback of the popular social network actually hinders traffic from a post to a particular page on your store. Instagram only allows ONE clickable link on an entire profile — found in your account’s bio for unverified or non-enterprise accounts. No other clickable links are allowed either in captions or in comments. As a brand or influencer, this can be especially frustrating if you want to highlight different products on different posts and direct traffic to the appropriate pages. You want potential customers to find the exact products that have sparked their interest on your Instagram feed without having to click through a series of different pages on your website.
So, how can brands, customers and influencers easily intersect on Instagram? LIKEtoKNOW.it has become the industry leader.
What is LIKEtoKNOW.it?
LIKEtoKNOW.it is a social shopping service that creates custom affiliate “shoppable” links to specific product pages on various ecommerce sites. Essentially, it makes shopping on Instagram and other social networks a whole lot easier by providing detailed where-to-shop information.
How does it work for Instagram users and potential customers?
A potential customer can sign up for free by downloading the LIKEtoKNOW.it app. They’ll sign into their Instagram account; authorize the LIKEtoKNOW.it app to sync with their Instagram account, and get to “liking.” When a user likes a post on Instagram with any LIKEtoKNOW.it link, they’ll receive an email or app update (users can customize their preference) complete with shopping details and direct purchasing links for the products posted in the photo.
LIKEtoKNOW.it has recently expanded its app capabilities by allowing users to screenshot an image and receive the same shopping details if they would rather not like a particular post.
How does it work for brands?
In order for a brand to utilize LIKEtoKNOW.it they must apply via the, parent company, rewardStyle website. Currently boasting a partnership with over 1 million companies, rewardStyle will facilitate the interaction between your brand and relevant influencers to create original content promoting your products. By becoming a rewardStyle brand, you’re able tap into a well-established influencer marketspace with a flat-fee campaign that best suits your branding needs.
Why would a brand use LIKEtoKNOW.it?
According to LIKEtoKNOW.it estimates:
- $1.6 billion in sales to their retail partners since 2011
- 75% of consumers are between the ages 18-34
- more than 2.3 million followers on @LIKEtoKNOW.it
Why would an influencer or blogger use it?
Simply put, content creators can make money off these affiliate links. They’re motivated to create strong, sharable and likeable posts to present to their followers because they’ll receive a portion of each sale. For every purchase completed from a “like to know it” link, they receive a small percentage at no additional charge to the consumer.
Why would an Instagram user or potential customer use the service?
Instagram users can easily keep track of items they’d like to purchase. Influencers are dubbed so because of their unique ability to amass followers that will be influenced by their particular fashion sense or lifestyle choices, including the types of product they use. Customers want to be able to purchase an exact item as seen on an influencer without having to spend hours online searching for it. A customer can easily shop a feed within seconds if they’ve enabled LIKEtoKNOW.it.
Is my business ideal for LIKEtoKNOW.it?
Emerging technology has really changed the fashion and lifestyle landscape tremendously. Smaller, more localized brands have been able to compete head-to-head with big labels through social media in ways that they weren’t able to before. Consumer behavior has also changed with more and more shopping completed via mobile instead of more traditional desktop or in-store methods.
Because of LIKEtoKNOW.it’s blogger origins certain industries do tend to work better with this influencer model like fashion, apparel, accessories, home decor and fitness brands. If you have an audience that does tend to be younger and sell products that align with these types of industries, influence marketing might be an option for you. If you’re considering investing into a LIKEtoKNOW.it campaign, ask yourself whether your brand and products can be seamlessly utilized by bloggers to create content.
LIKEtoKNOW.it is just one tool that allows Instagram users to shop your feed. If tools like this are out of your budget or you’re just starting with Instagram, check out Volusion’s comprehensive Instagram for Ecommerce guide!