In today’s price-conscious world, everyone loves coupons. And as online retailers continue to offer bigger discounts, shoppers have come to expect more online coupons, more often.

This expectation makes it particularly important for you to enter each promotion and discount with care – while you want to appeal to customers, you don’t want to lose money in the process. To help you stay on course with your coupon strategy, check out today’s video.

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Happy selling!
-Matt Winn, Volusion