5 SEO Sins for Ecommerce Product Descriptions

When it comes to your product descriptions, finding a balance between SEO objectives and appealing to customers can be a challenge.

Far too often, online business owners tip the scale towards SEO, which not only creates a less-than-perfect customer experience, but can actually hinder your SEO gains in the long run. Whether you’re stuffing keywords like it’s a Thanksgiving turkey or using manufacturer’s copy, taking a good, long look at your SEO product descriptions is a worthy effort now and into the future.

Have any questions about this topic? How about additional tips or advice? Share away in the comments section below!

Happy selling!
-Matt Winn, Volusion

Matt Winn

Matt Winn was Volusion’s Senior Brand Manager, where he helped oversee branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce.