When it comes to your product descriptions, finding a balance between SEO objectives and appealing to customers can be a challenge.
Far too often, online business owners tip the scale towards SEO, which not only creates a less-than-perfect customer experience, but can actually hinder your SEO gains in the long run. Whether you’re stuffing keywords like it’s a Thanksgiving turkey or using manufacturer’s copy, taking a good, long look at your SEO product descriptions is a worthy effort now and into the future.
Have any questions about this topic? How about additional tips or advice? Share away in the comments section below!
-Matt Winn, Volusion