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Sure, you’ve used social before and probably a lot more times than you’d like to admit - to socialize with family and friends or stay updated on a particular current event. However, when it comes to using social media for business, things can get a bit tricky! Especially when you’re trying to analyze the metrics on your social media campaigns and don’t have a clue of what certain terms mean.
We understand how frustrating this can be! In an effort to alleviate any and all stress deriving from not understanding certainsocial media terms, we have created this Social Media Glossary just for you.

Facebook

 
  • Likes – the amount of people who have “Liked” your Page.
  • Page Reach – the number of people (unique users) who have seen any content associated with your Page.
  • Organic Page Reach – the number of people (unique users) who visited your Page, saw your Page or one of its posts in the news feed or ticker. These can be people who have liked your page and people who haven’t.
  • Daily Paid Reach – the number of people (unique users) who say a sponsored story or ad pointing to your Page.
  • Page Impressions – the number (total count) of impressions of any content associated with your Page.
  • Organic Page Impressions – the number (total count) of times your posts were seen in the news feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven’t.
  • Paid Page Impressions – the number (total count) of impressions of a sponsored story or ad pointing to your page.
  • Total Referral Visits to Website – the number of visits to your website from Facebook.
  • Clicks – the total number of clicks on your ads. Depending on what you’re promoting, this can include Page likes, event responses or app installs.
  • Click-Through Rate (CTR) – the number of clicks you received divided by the number of times an ad was shown on Facebook.
  • Spend – the total amount you’ve spent during the reporting period.
  • Cost Per All Actions – the average amount you’ve spent on actions. Actions can include Page likes, Page engagements, post engagement, post like, post comment, post share, Page photo view, Page video play, website click, mention and more.
  • Cost Per Click (CPC) – the average cost per click for these ads, calculated as the amount spent divided by the number of clicks received.
 

Twitter

 
  • Number of Status Updates – the number of tweets shared by your brand during the report period.
  • Total Followers – the number of users that are following your Twitter account.
  • Total Following – the number of users that your Twitter account follows.
  • Retweets (RT) by Others – the number of users that have re-shared one of your brand’s tweets during the reporting period.
  • Mentions (@) By Others – the number of users that have tagged your brand’s account in one of their tweets via an @brand label. This can be used to simply tag or to engage in a conversation.
  • Total Referral Visits to Website – the number of visits to your website from Twitter.
 

Pinterest

 
  • Following – the total number of users you are following.
  • Followers – the total number of users who are following your Pinterest page.
  • Boards – the total number of boards that have been created on your page.
  • Pins – the total number of pins that have been added to your boards on your page.
  • Likes – the total number of pins that you have liked.
  • Referral Visits to the Website – the number of referring traffic visitors from Pinterest to your website.
 
Hopefully, after reading through these terms you now have a better understanding of the most common social media terms and work more efficiently on your social media campaigns.  If there is anything that we missed or you have additional questions, please feel free to leave a comment below!