If you’re currently sitting on a marketing degree and holding off on your dream of starting an online store, believing that you don’t have a strong enough business background to launch a startup, then it’s time to get moving. Marketing degrees create a well-rounded set of foundational skills that help ecommerce businesses thrive. Here are five of them:
You Understand the Psychology of the Consumer
Learning how to market means developing an in-depth understanding of people and behavior, so that you can know what motivates your audience and which messages resonate with them. Unlike a more speaking-focused role like sales, marketers spend a lot of time listening before they ever say a word. They know who their target audience is, what they value, where they are online, how they speak, and why they might care about something; and they’re able to integrate all of that information into the business. The result is an ability to feel a genuine connection with customers, and to anticipate their needs for them. On an ecommerce website, this skill will shine not just in the messaging and copy, but also in the flow of the site and the products featured.
Market research, competitor research and ongoing research about user behavior and online trends are all second nature to someone with a marketing degree.
You Know How to Do Your Research
While marketing majors do tend to have good instincts about behavior, that doesn’t stop them from validating their instincts with research. Market research, competitor research and ongoing research about user behavior and online trends are all second nature to someone with a marketing degree. This is huge in the world of ecommerce, where market research can put you on the right path from the beginning and help you answer the important questions during every stage of your business.
Marketers don’t just understand how to tell that story; with their insight into customer behavior, they also know what story to tell in the first place.
You Can Communicate Persuasively
The importance of this one can’t be understated. The narrative voice of your business is, in many ways, your entire business. Of course having a great product helps, but unless it’s a truly one-of-a-kind great product, the revenue wheels won’t turn without a story. Marketers don’t just understand how to tell that story; with their insight into customer behavior, they also know what story to tell in the first place.
A marketing degree today isn’t the same as a marketing degree ten years ago, and it won’t be the same two years from now. Because the field changes as rapidly as technology and behavior do, the ability to stay atop of change is baked into a marketing degree. Bits and pieces of information might become obsolete as trends shift, but that’s not the important part. What matters is that you’re constantly learning, and willing to apply a critical lense to your own strategic approach to make sure it’s still the one that works. Because change is also rapid-fire in the ecommerce industry, successful online stores depend on this skill.
Marketers use data to inform almost every decision they make, digging into metrics that are layers deeper than expenses, profit and revenue.
Data is Your Friend
One reason people shy away from marketing degrees is because they think it’s less numbers-driven than some of the other majors; and to run an online business, you do need to be a pro with numbers. However, marketers use data to inform almost every decision they make, digging into metrics that are layers deeper than expenses, profit and revenue. They also understand how to interpret the data within the bigger context of trends, medium goals, and intangible benefits like awareness. When you run an online store, these are the numbers you’ll need to know to make informed decisions.
So start your business journey with confidence — with a marketing degree, you’re primed for success!