Ebusiness and Its Significance in Today's Marketplace

Although it may seem like a new word, the term ebusiness was hatched back in 1997. Considering that it describes an entirely new way of conducting business, however, it is safe to say that it's still in its early stages of use. With every turn of the page, you'll see the term defined in a different way, shape, or form. Perhaps this is because it describes such a large scope of processes, ranging from sending out a newsletter to selling an Audi online. So, what exactly is ebusiness, and what does it mean to the future of a business owner?

Ebusiness Defined

The United States Census Bureau defines ebusiness as "any process that a business organization conducts over a computer mediated network. Business organizations include any for profit, governmental, non-profit entity. Their processes include production-, customer-, and internal or management-focused business processes." In a shorter broader sense, ebusiness is the process of conducting business electronically or over the internet. Electronic mail is e-mail, electronic commerce is e-commerce, and following this formula, electronic business is e-business. Every time business is conducted over the internet, ebusiness takes place, and as the internet grows, so grows ebusiness.

Where does ebusiness take place?

Ebusiness is offered to all users via the internet, to internal users via an intranet (similar to the internet, an intranet is a smaller network of computers usually within a single organization), and to specified users via an extranet (an intranet partially accessible to specified users from outside an organization via a valid username and password).

Three Main Types of E-business

  1. Business to Consumer (B2C)

The most widely recognized form of ebusiness, B2C is the exchange of information, products, or services taking place between a business and a consumer over the internet. As the internet develops, B2C is continually changing the way consumers acquire information, the way products are compared against one another, and the way in which they are purchased.

An example of a B2C only site is Amazon.com. AE.com is an example of a B2C site with a physical location as well.

  1. Business to Business (B2B)

The largest form of ebusiness in terms of money spent is B2B. Business-to-business allows trading to take place between businesses using a low-cost sales channel for the sale of goods and services, and is responsible for constantly changing corporate buying habits.

An example of a B2B site would be a car part company selling parts to a car dealership—another company—rather than directly to consumers.

  1. Business to Government (B2G)

B2G is the online exchange of information and transactions between businesses and government agencies, also known as egovernment. B2G allows government agencies and businesses to use electronic means to conduct business and interact with each other over the internet.

An example of a B2G site would be one that offers electronic tax filing.

Ecommerce and its Relation to Ebusiness

The United States Census Bureau defines ecommerce as "any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to use goods and services. Transactions occur within selected e-business processes (eg. selling process) and are 'completed' when agreement is reached between buyer and seller to transfer ownership or rights to use goods or services." So while ebusiness covers the entire range of online business dealings (from customer service to selling), ecommerce refers specifically to one entity paying for goods or services from another entity via the internet. With this in mind, remember that ecommerce can relate to all types of ebusiness involved in the transfer of goods or services, including but not limited to B2C, B2B, and B2G.

Happy selling!
-Stacie Leonard, Ecommerce Marketing/Copywriting