Social media has become an integral part of our lives—from sharing selfies to posting cool videos and Instagramming our every move. But social media for ecommerce is quite different. With organic reach constantly decreasing, it takes more than just a funny meme to get attention. It all comes down to creating engaging content and serving it to your target audience in the best way possible. Which is why on this Friday the 13th, we're here to tell you the luckiest (or just more practical) times to post your content.
There’s a formula to creating successful social media content, and a big part of it is when to post on each channel. First, you obviously want to post when your audience is most active, but how do you figure that out? Good thing we’ve called upon the data gods to help us. All it took was a bit of research and Googling!
The best time to post on social media differs depending on a few variables:
- The social media platform you’re using
- Demographics of your target audience (age, location, etc.)
- Your content objectives (likes, shares, clicks, etc.)
This timeline will differ depending on industry and audience, but generally, the best times to post on Facebook are Wednesday – Sunday between 12 p.m. and 4 p.m. The days with the best engagement are typically Thursday – Sunday.
While Twitter doesn’t give you the ability to check when your followers are online, you should be able to do a little A/B testing to find out when your tweets perform the best. Dig into Twitter analytics to check how many impressions and engagement your tweets receive at different times!
Love to post videos? According to TrackMaven, video performance differs slightly from photo performance. Videos see higher view counts and engagement rates from 9 p.m. – 8 a.m.
That being said, again, try testing it out to see what works best for your followers and target audience. Though Instagram has no native analytics tool, the network recently said that they would be launching one soon so brands can get to know their followers more precisely! Hallelujah.
According to Hubspot’s research, this network is most popular in the evening hours on pretty much every day. Peak hours to post include 8 p.m. – 11 p.m. However, there is a burst of high traffic use from 2 p.m. – 4 p.m. during the week as well.
Needless to say, the best times to post fall during the week between work hours. Like Twitter, business owners and professionals browse LinkedIn before work, during lunch and after work. However, the best time to post on LinkedIn is typically midweek. Posting on Tuesday, Wednesday or Thursday at 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. provides the best chance of garnering engagement and impressions.
Now that you know what time you should be posting on each of these social channels, get started writing some awesome content. Don’t be afraid to have fun and get creative! If you create content with that in mind, it’s only a matter of time before you go viral!