CASE STUDIES - Skinny Shirataki Noodles

Skinny Shirataki Noodles

After working with Volusion Creative Services on a new design, Skinny Shirataki Noodles experienced an increase in conversions and revenue.

Talk to an Expert

OVERVIEW

Skinny Shirataki needed a fresh new design to accompany their move to a responsive theme.

What’s the skinny on Skinny Shirataki Noodles? This company sells convenient, gluten-free food products that can replace starchy pastas or rice. Whether customers are looking to decrease their daily carb intake or can’t eat certain foods for health reasons, Skinny Shirataki Noodles provides a tasty alternative backed by hundreds of 5-star reviews.

Website

www.GetSkinnyNoodles.com

Design Package

Custom Design

Customer Since

2014

Primary Goal

Modernize brand & go responsive

Results

+33%

In overall conversion rate

+74%

In revenue

+487%

In mobile conversion rate

"The Volusion team did a wonderful job with our first website, and helped us move seamlessly into a new responsive design recently. They listened to us and delivered a modern look that was a nearly a perfect fit for us on their first try."

Erika Krakker

Since they needed to switch to a responsive theme, Skinny Shirataki Noodles decided this was the perfect opportunity to refresh their brand.

Challenges

New technology and search trends meant the need to go responsive, so Skinny Shirataki Noodles approached Volusion Creative Services for a custom design to modernize their brand. One of the challenges any food company faces is conveying the taste and benefits through images. The site needed to convince shoppers that eating healthy and low-carb doesn’t mean sacrificing flavor.

Our Approach

Armed with conversion best practices knowledge, the Volusion Creative Services team suggested a Custom Design package to update the theme’s mobile capabilities and give the site a branding refresh.

Specifically, Volusion Creative Services focused on:

  • Large imagery, including lifestyle shots that show the product in a real-life setting
  • Emphasizing the company’s positive reviews
  • Adding recipes to the homepage to help shoppers visualize the benefits of the products

Free 14 Day Trial

Start Selling Today

We've got everything you need to build, sell and
grow your very own online business

Start For Free

STAY UP TO DATE

Sign up for the Volusion Newsletter

Get more industry inspiration, tips and exclusive
offers sent straight to your inbox.

Thanks for signing up!

Your request has been successfully submitted.

Try our award-winning ecommerce software to build your online store and sell more! Trusted by 40000+ businesses. FREE 14-day trial, no credit card required.
1835 Kramer Ln A100
Austin
TX
78758
United States