Providing high performance sweatbands, Halo Headband reached out to Volusion for help getting a better return on their Pay-Per-Click advertising campaigns.
Halo Headband provides high performance sports sweatbands created using their patented SweatBlock Technology that channels sweat away from your eyes so you can focus on your fitness goal. Featuring Dryline® Fabric that wicks away sweat and absorbs moisture, Halo Headband has expanded their product line to offer sweatbands for any application.
Increase revenue from advertising
in paid site sessions
in revenue from PPC ads
of total site revenue from PPC campaign
Halo Headband’s goal was to reach their audience through online advertising in order to increase site traffic and revenue.
Halo Headband opened their online store in 2006, but first reached out to Volusion Marketing Services in 2014. They needed additional help tapping their target audience through search in order to continue to grow in a highly competitive industry.
The Volusion Marketing Services team recommended an Advanced PPC campaign in order to grow traffic and purchases from online advertising in order to compete in their industry.
Specifically, Volusion Marketing Services focused on:
Establishing an AdWords-based marketing plan to increase brand awareness, online reputation and product exposure via Google
Creating new customer traffic growth despite highly competitive industry
Exploring new ad formats, extensions and platforms to increase user engagement with search ads, including a remarketing campaign to keep their brand top-of-mind, earn repeat customers and encourage abandoned cart users to return and complete their purchase
Increasing quality score and ad rank by ensuring search and display ads are relevant and useful to customers
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