CASE STUDIES - Halo Headband

Halo Headband

Working with Volusion Marketing Services resulted in increased traffic and revenue for Halo Headband.

Talk to an Expert

OVERVIEW

Providing high performance sweatbands, Halo Headband reached out to Volusion for help getting a better return on their Pay-Per-Click advertising campaigns.

Halo Headband provides high performance sports sweatbands created using their patented SweatBlock Technology that channels sweat away from your eyes so you can focus on your fitness goal. Featuring Dryline® Fabric that wicks away sweat and absorbs moisture, Halo Headband has expanded their product line to offer sweatbands for any application.

Website

store.HaloHeadband.com

Marketing Package

Advanced PPC

Customer Since

May 2014

Primary Goal

Increase revenue from advertising

Results

+126%

in paid site sessions

+824%

in revenue from PPC ads

51%

of total site revenue from PPC campaign

Halo Headband’s goal was to reach their audience through online advertising in order to increase site traffic and revenue.

Challenges

Halo Headband opened their online store in 2006, but first reached out to Volusion Marketing Services in 2014. They needed additional help tapping their target audience through search in order to continue to grow in a highly competitive industry.

Our Strategy

The Volusion Marketing Services team recommended an Advanced PPC campaign in order to grow traffic and purchases from online advertising in order to compete in their industry.

Specifically, Volusion Marketing Services focused on:

  • Establishing an AdWords-based marketing plan to increase brand awareness, online reputation and product exposure via Google
  • Creating new customer traffic growth despite highly competitive industry
  • Exploring new ad formats, extensions and platforms to increase user engagement with search ads, including a remarketing campaign to keep their brand top-of-mind, earn repeat customers and encourage abandoned cart users to return and complete their purchase
  • Increasing quality score and ad rank by ensuring search and display ads are relevant and useful to customers

Free 14 Day Trial

Start Selling Today

We've got everything you need to build, sell and
grow your very own online business

Start For Free

STAY UP TO DATE

Sign up for the Volusion Newsletter

Get more industry inspiration, tips and exclusive
offers sent straight to your inbox.

Thanks for signing up!

Your request has been successfully submitted.

Try our award-winning ecommerce software to build your online store and sell more! Trusted by 40000+ businesses. FREE 14-day trial, no credit card required.
1835 Kramer Ln A100
Austin
TX
78758
United States