Specializing in bonsai trees and zen gardens, Eastern Leaf approached Volusion for a design overhaul of their site.
After starting out selling lucky bamboo arrangements at local farmers markets, Eastern Leaf has grown into a trusted source for high-quality bonsai trees, money trees, orchids and more. They have appeared in numerous publications and continue to hold high expectations for their products and customer service.
Fresh, modern & on-brand homepage
Increase in total revenue
Increase in mobile transactions
Increase in average time on page
The main goal of the Eastern Leaf redesign was a light, fresh look and focus on mobile.
The homepage needed to seamlessly incorporate more information without feeling visually cluttered. The new design also needed to represent Eastern Leaf’s established branding that would resonate with their loyal customer base, while incorporating a fresh, clean look.
A Custom Design package met all of Eastern Leaf’s needs for an overhaul of their site. Volusion Creative Services designed a layout for the homepage that allowed for a lot of elements while still feeling well organized. Familiar but fresh branding was also a major consideration for the direction of the design.
Specifically, Volusion Creative Services focused on:
Shifting the homepage to an informational focus
Blending the design into a seamless mobile experience
Maintaining the brand’s authority
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