CASE STUDIES - Clothes to Perfection

Clothes to Perfection

Facing competition from other online retailers, Clothes to Perfection needed an online advertising strategy to rise above the rest. After engaging with the Volusion Marketing Services team, they saw increases in their conversion rate and revenue.

Talk to an Expert

OVERVIEW

Clothes to Perfection has been online since 2007 and features top quality men’s, ladies’ and kids’ ski apparel. The company provides customers with exceptional personalized service, product knowledge and a wide selection of ski outerwear from the top brands. The office and warehouse are nestled in Vermont’s beautiful “Northeast Kingdom,” so they authentically understand the ski life and what is important to their customers.

Website

www.ClothestoPerfection.com

Marketing Package

Advanced Shopping Feeds

Customer Since

April 2015

Primary Goal

Increasing revenue from ads

Results

+2,450%

in Return on Ad Spend (ROAS) during the holiday season

+26%

in revenue from Shopping Feeds

+40%

in Shopping Feeds transactions

Using their established branding, Clothes to Perfection’s goal included boosting their advertising conversion rate.

Challenges

Clothes to Perfection had an established, mostly niche business; however, increased online competition foreshadowed a downward trend in their current marketing channels. To combat this, Clothes to Perfection wanted to establish an additional outlet for customers to be able to find, view and shop for their products.

Our Strategy

The Volusion Marketing Services team suggested a Comparison Shopping Feeds campaign to Clothes to Perfection in order to capitalize on their strong branding and competitive prices. Shopping Feeds gave the company a new way to reach customers who were ready to purchase ski products.

Specifically, Volusion Marketing Services focused on:

  • Increasing product exposure and awareness via Google
  • Segmenting bidding by separating and focusing on the most popular brand names
  • Switching channels from Bing to Shopping.com after reviewing performance metrics

Free 14 Day Trial

Start Selling Today

We've got everything you need to build, sell and
grow your very own online business

Start For Free

STAY UP TO DATE

Sign up for the Volusion Newsletter

Get more industry inspiration, tips and exclusive
offers sent straight to your inbox.

Thanks for signing up!

Your request has been successfully submitted.

Try our award-winning ecommerce software to build your online store and sell more! Trusted by 40000+ businesses. FREE 14-day trial, no credit card required.
1835 Kramer Ln A100
Austin
TX
78758
United States