Basecamp Closeouts is one of the nation’s largest independent online retailers of affordable sports apparel, athletic shoes, outdoor gear, kayaks and canoes. Since starting in 1985 as a brick-and-mortar store in western North Carolina, Basecamp Closeouts continues to be a family-owned business that prides itself on exceptional customer service — both off- and online.
in site sessions
in new users
of website revenue accounted for by paid search
Basecamp Closeouts’ main objectives were increased traffic and sales, particularly from new website visitors. This meant finding the most effective way to compete with massive retailers like REI.
In order to compete with big box retailers, Volusion Marketing Services recommended that Basecamp Closeouts use shopping feeds — specifically Google Product Listing Ads. This channel is well suited to both their pricing strategy and product set. It was also the most cost effective method to introduce new users to the website, increasing both brand awareness and sales.
Specifically, Volusion Marketing Services focused on:
Increasing visibility in Google’s shopping results by enhancing product descriptions
Monitoring and analyzing product performance
Optimizing product listings within the store and data feed
Managing an AdWords-based marketing plan to grow traffic
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