CASE STUDIES - Boat Lift & Canopy

Boat Lift & Canopy

Boat Lift & Canopy sought assistance growing traffic on a site with a large number of products and categories. After working with Volusion Marketing Services, they saw increases in traffic, revenue and engagement.

Work with us


As a major provider of boat lift canopies at affordable prices, Boat Lift & Canopy approached Volusion for an online marketing strategy that would bring in traffic and revenue.

Boat Lift & Canopy strives to create the highest quality boat lift canopies on the market at the most affordable pricing. Their products are designed to fit the most popular brands and their use of long-lasting materials keeps boats in great condition.


Marketing Package

Advanced SEO

Customer Since

July 2015

Primary Goal

Grow organic traffic



in organic site sessions


in revenue from organic search


in organic transactions

Boat Lift & Canopy’s main goal was to build their organic visibility to increase traffic and revenue.


Boat Lift & Canopy first reached out to Volusion Marketing Services in 2015 for assistance in growing their traffic from organic search. Their biggest SEO challenge was the sheer volume of products and categories on the site because every make and model of boat had its own page. This industry is also extremely competitive with many established competitor sites.

Our Strategy

Our team implemented navigation and organizational changes, as well as a multi-tier content strategy for better relevance and authority. The team suggested an Advanced SEO package to tackle these tasks.

Specifically, Volusion Marketing Services focused on:

  • Creating on-page tags and content for increased relevance for important keyword phrases
  • Optimizing FAQ articles in order to capture more traffic during the research stage of the buying process
  • A comprehensive content strategy to increase authority and keyword relevance

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