Case Study

Police Tees SEO Case Study


Police Tees offers high quality, unique clothing, gifts and gear for members of the police, law enforcement and blue community including their family and friends!



increased in organic site sessions since the project inception


increase in organic revenue since the project inception


increase in organic transactions since the project inception


Organic search conversion rate increase


Police Tees began their online store in 2003, but first reached out to Volusion Marketing Services in 2015. The site had seen great success through self-managed social media and newsletter campaigns, but rapid expansion in the business called for an outsourced approach to manage daily SEO and social media strategy. While they have a very niche market of law enforcement/military and are a tight knit community, there were a lot of areas of opportunity to target these niches through SEO and social media work.

Volusion’s Strategy

Volusion implemented a SEO campaign to:
• Primarily focus on on-page content to increase brand awareness with content unique from competitors.
• Improve product-level optimization to help benefit social media promotions and newsletters.
• Increase brand recognition for offseason, returning customers through engagement-driven social media campaigns and segmentation of keywords on-site.

“In the future, we plan to utilize strong brand recognition to further develop a strong social media community and reinforce keyword hierarchy for key industry terms.”

Jacob King

SEO Specialist, Team Lead