Free Ecommerce Webinars

Sharing our expertise to help you boost your online business

Resources - Library - Webinars - The Building Blocks of Paid Search Success

The Building Blocks of Paid Search Success

The Building Blocks of Paid Search Success

Thursday, May 7, 2015 | 12:00 PM - 1:00 PM CDT

When it comes to paid advertising, there’s no shortage of channels to consider. Between Facebook, Bing, Amazon and the Google giant, there are tons of effective options to target your customers. That being said, how do you decide which channel is best for your business and ensure your campaigns are properly set up? Join our team of marketing experts to learn about the exciting (and sales-boosting) world of paid search, including the building blocks of successful paid strategies in Google Adwords, Shopping Feeds, Facebook Advertising and Bing.

Key takeaways include:

  • Detailed overviews of each paid channel (Pay-per click, Shopping Feeds and Facebook Advertising)
  • Beginner’s best practices and fundamentals
  • How to create successful advertising campaigns with Google Adwords, Facebook and Shopping feeds
  • Choosing the most effective paid search channel for your online business
  • How to monitor and budget your ad campaigns to avoid wasteful spending

  • Paid search is a powerful and proven tool, if you know how to use it effectively. Set your business up for paid search success today by joining our insightful event. Seats are limited – reserve your spot today!

    Resources - Library - Webinars - Marketing Your Online Store – Q&A with the Experts

    Marketing Your Online Store – Q&A with the Experts

    Marketing Your Online Store – Q&A with the Experts

    Wednesday, April 8, 2015 | 12:00 PM - 1:00 PM CDT

    Need a little help with your online marketing strategy? You may be stuck on what keywords to target or unsure of how to analyze incoming traffic and campaign performance. Regardless of the stage or success of your business, it’s likely that you have burning questions on how to improve your current marketing strategies. The good news is that Volusion’s marketing experts are here to help!

    Join us for a live, free webinar featuring a panel of experts to answer your biggest online marketing questions. This panel will include professionals from PPC, SEO, shopping feed and social media marketing who specialize in ecommerce. Our experts consult with online merchants every day and have a comprehensive understanding of online visibility and conversion. Simply ask questions before the live webinar on Volusion’s Twitter, Facebook or LinkedIn pages with the #sellmoreonline. Our panel will tackle these questions and leave time for even more Q&A at the end of the webinar.

    In this webinar, you can expect tips and questions about:

    • Search Engine Optimization
    • Social Media
    • Pay-Per-Click Advertising
    • Shopping Feed Management
    • Conversion Optimization
    • Analytics Reporting

    If you have questions about your online marketing strategy, you’re not alone. Get real answers from experts in this informative event. Seats are limited – reserve your spot today!

    Resources - Library - Webinars - Demystifying SEO for Ecommerce: Your Top SEO Questions Answered​

    Demystifying SEO Webinar

    Demystifying SEO for Ecommerce: Your Top SEO Questions Answered​

    Thursday, March 5, 2015 | 12:00 PM - 1:00 PM CDT

    If you’ve got questions on Search Engine Optimization, you’re not alone. With so much conflicting information out there, it can be hard to know what strategies actually work and where to focus your limited time and energy. To help you sort through the realm of possibilities, our team of marketing experts have sourced your most troubling SEO questions and concerns. In this webinar, they’ll answer these questions and break down SEO into easily understandable concepts. They’ll also provide best practices to maximize your marketing efforts and drive more visits and sales to your online store.

    Key Takeaways:

    • Using the SEO features built into the Volusion platform
    • How Google interprets your site's information
    • Where to focus your valuable time and attention
    • Exclusive offer available only to webinar participants

    Your online business needs SEO to survive and thrive in today’s marketplace. Create the perfect strategy for success by joining our informative event. Seats are limited – reserve your spot today!

    Resources - Library - Webinars - An Introduction to the Volusion Platform

    An Introduction to the Volusion Platform

    Tuesday, February 10, 2015 | 12:00 PM - 12:45 PM CDT​

    Ready to turn your big idea or startup into a successful online business? Join us for an introduction to Volusion's user-friendly, robust and intuitive ecommerce platform to learn how you can start selling online today.

    This 30-minute presentation will demonstrate the most popular features of the Volusion platform and teach you how to lay the foundation for your online business.

    This webinar will also cover:

    • Choosing and customizing a free design template
    • Setting up and customizing a category page
    • Adding products and product images
    • Accessing helpful resources and tools to build your online business

    We'll also have time at the end of the webinar for Q&A. If you're ready to start selling online, then join us for this free webinar. Seats are limited - reserve your spot today!​

    Resources - Library - Webinars - Visions of Success: Ecommerce Predictions for 2015

    Predications Webinar

    Visions of Success: Ecommerce Predictions for 2015

    Thursday, January 22nd 2015 | 12:00 PM - 1:00 PM CDT

    The new year is in full swing, and it's a great time to reflect on the top trends from 2014 and plan your strategy for the next 12 months. To jumpstart your business, join Volusion’s ecommerce expert, Matt Winn, for a recap of last year's top events and bold predictions for 2015.

    This webinar will also cover:

    • Top ecommerce headlines of 2014, and a look at holiday performance
    • How increased mobile shopping will affect your business
    • Top SEO trends and tips to improve your rankings in 2015
    • Social media: reality vs. hype
    • How to deliver WOW experiences to customers with increased expectations

    Start the new year with a stellar strategy for your online business with help from our informative event. Seats are limited - reserve your spot today!

    Resources - Library - Webinars - Maximizing Your SEO Efforts in 2015

    Maximizing Your SEO Efforts in 2015

    Thursday, November 13, 2014 | 12:00 PM - 1:00 PM CST

    When it comes to search engines and SEO, 2014 has been a year of considerable change. Several strategies that previously worked are now actively penalized, and programs that Google vigorously supported have been quickly abandoned. In these tumultuous times, it’s important to identify and understand these changes in order to craft an effective SEO strategy that ensures the ongoing success of your online business.

    Join Volusion’s team of SEO experts as they review the biggest SEO developments of 2014 and provide insight into how these changes will affect your online store’s SEO strategy for 2015.

    This webinar will also cover:

    • Getting the most out of your ecommerce website content in 2015
    • Responding to Google algorithm updates
    • The impact of user experience on SEO
    • How to use reviews to influence search engines and customers

    Getting your store’s SEO on the right track in 2015 is essential to your online success. Prepare early for success in the new year by joining our informative webinar. Seats are limited – reserve your spot today!​

    Resources - Library - Webinars - Start in September, Sell Through December: Prepare Your PPC Campaigns for Holiday Success

    Start in September, Sell Through December: Prepare Your PPC Campaigns for Holiday Success

    Start in September, Sell Through December: Prepare Your PPC Campaigns for Holiday Success

    Wednesday, September 17th, 2014 | 12:00 PM - 1:00 PM CDT

    Preparing your paid search campaigns for the holiday selling season can be a challenge. Start off right by joining our team of experts as we cover strategies such as: writing holiday ad copy, tips for effective landing pages, holiday keyword language, utilizing AdWords scripts and much more. We'll also guide you through a comprehensive holiday timeline to create a succesful paid search strategy. It's never too soon to prepare your holiday marketing, and a successful strategy involves planning, effective testing and early implementation.

    In this webinar, you'll learn:

    • Tips for existing and new advertisers
    • Best practices for holiday ad messaging
    • How to work smarter, not harder
    • Using data to drive conversions and increase sales
    • When and how to use our Ultimate PPC Holiday Timeline​

    If you're ready to start the holiday selling season off right with an effective paid search strategy, then join our informative webinar. Seats are limited – reserve your spot today! ​​​

    Resources - Library - Webinars - Jingle All the Way to the Bank: Holiday Predictions and Tips for Ecommerce Success​

    Jingle All the Way to the Bank: Holiday Predictions and Tips for Ecommerce Success​

    Jingle All the Way to the Bank: Holiday Predictions and Tips for Ecommerce Success​

    Wednesday, August 20th​, 2014 | 12:00 PM - 1:00 PM CDT

    The 2014 holiday season is looking to be another record-breaker, which marks an excellent opportunity for your online business to earn some serious cash. But how can your company thrive in an environment with a shortened shopping season and increased competition from major retailers like Amazon? Join Volusion's ecommerce expert, Matt Winn, as he shares key trends and consumer behaviors to influence holiday shoppers and bring in big sales for your business.

    During this webinar, you'll learn:

    • Top trends and predictions to help you boost sales during the holiday season
    • The best tips and strategies to compete against Amazon
    • How to prepare your online store for the busiest selling season on record
    • Marketing and merchandising hacks to increase order value and customer satisfaction, and much more

    We'll also be dedicating time at the end of the webinar to answer all of your top holiday selling questions. If you're ready to prepare your store for the holiday rush, then sign up for our free webinar today!​

    Resources - Library - Webinars - Welcome to the Metrics: Using Google Analytics to Grow Your Business​

    Welcome to the Metrics: Using Google Analytics to Grow Your Business​

    Welcome to the Metrics: Using Google Analytics to Grow Your Business​

    Thursday, July 24th, 2014 | 12:00pm - 1:00pm CDT

    Web analytics is a powerful tool that can help you better understand your website traffic and provide a comprehensive view of your audience and their needs, wherever they are in the purchase cycle. Join Volusion’s team of marketing experts for this insightful webinar, as they simplify Google Analytics and teach you how to use data to drive more visitors and revenue to your site.
    After this webinar, you will be able to use Analytics to:

    • View changes in traffic and find potential causes
    • Determine if you’ve been affected by a Google algorithm change
    • Track the keywords your visitors are using to find your store
    • Increase your conversion rate, find seasonal trends and much more

    If you’re ready to discover the power of analytics for your online business, then join us for this informative event!

    Resources - Library - Webinars - Social Media for Ecommerce: Simple Ways to Build and Engage Your Audience​

    Social Media for Ecommerce Webinar

    Social Media for Ecommerce: Simple Ways to Build and Engage Your Audience​

    Thursday, June 12th, 2014 | 12:00 PM - 1:00 PM CDT

    Are you struggling to use social media effectively for your ecommerce store? Join our team of social media experts and learn how to successfully incorporate social into your store’s marketing strategy. Discover which networks work best for ecommerce and learn how to use them to build an engaged community. From hunting down the perfect audience for your Facebook Ad campaign to creating a Pinterest community that converts, Volusion’s social media webinar will provide all the tools you need to succeed.

    Have questions for our social media pros? We’re dedicating over half the webinar to Q&A, so post your questions to Volusion’s Facebook, Twitter or LinkedIn profiles using the hashtag #sell4Xmore. We’ll cover preliminary questions and any others that arise during the webinar!

    This webinar will also cover:

    • The most effective social media platforms for ecommerce
    • Frequent and expensive pitfalls, and how to avoid them
    • Transforming your clients' needs into social gains
    • Tracking and outpacing the competition
    • Your questions answered by industry experts

    We will also be giving away 5 free Social Media Audits and offering exclusive Social Media and SEO discounts for attendees.

    If you’re ready to explore the powerful world of social media, then join us for this action-packed event. Seats are limited – reserve your spot today!

    Resources - Library - Webinars - Ecommerce Boot Camp: Start Your Online Business ​​in 60 Minutes

    Ecommerce Boot Camp: Start Your Online Business ​​in 60 Minutes

    Thursday, May 15th, 2014 | 12:00pm - 1:00pm CST

    Ready to turn your idea into a successful online business? Join Volusion’s ecommerce guru, Matt Winn, as he reveals how to start and grow your very own online store.

    This webinar will cover:

    • The benefits of selling online
    • Selecting the best ecommerce solution for your business needs
    • Building a brand experience with website design
    • How to accept payments online without breaking the bank
    • Using online marketing and social commerce to grow your business

    No matter what stage your business or product is in, this event will show you the ecommerce ropes and get you on track for success. If you’re ready to start selling online today, join us for this insightful webinar.

    Resources - Library - Webinars - Top 10 Design Rules and When to Break Them

    Top 10 Design Rules and When to Break Them

    Thursday, April 17, 2014 | 12:00pm - 1:00pm CST

    Is your business falling behind the competition? A new site design may be just the solution to get your online store back on track. But don't let your creative juices be limited by the rules of web design. Instead, learn when to bend, break and follow the rules to help improve your website and grow your business.
    To help navigate the aesthetic landscape, join Volusion's team of all-star designers as they share the top 10 design rules and demonstrate how to use them to enhance your website.

    This webinar will also cover:

    • How to incorporate new web design trends into your site
    • Common design problems that could be affecting your sales
    • Using design to set your business apart from the competition
    • Web design best practices from industry professionals

    Compelling web design is one of the most important aspects of your online business, so make your time and resources count. Take your site's design to the next level by joining us for this insightful event.
    Seats are limited – reserve your spot today!​​

    Resources - Library - Webinars - Less Pain, More Gain: Realistic SEO Strategies for Ecommerce

    Less Pain, More Gain: Realistic SEO Strategies for Ecommerce

    Tuesday, March 11th, 2014 | 12:00pm – 1:00pm CST

    SEO is a lot like working out. It requires effort, commitment, and there are no shortcuts to great results. But SEO doesn’t have to be a painful process. In fact, there are several practical solutions that can greatly improve your website’s performance. Join Volusion’s SEO personal trainers: Alison Garrison and Jason Ferguson as they outline easy, moderate and more difficult SEO strategies to help you create a custom workout plan for your company.

    This webinar will also cover:

    • On-page techniques, off-page strategies, and complementary marketing channels to boost SEO performance
    • The best SEO activities for your industry and brand
    • Essential SEO tactics that you should not pass up
    • More difficult strategies that are still worth your time

    SEO is never an easy or instant endeavor. But with some exertion (and sweat) on your end, you can do it, and the end results will be worth the effort. No matter your experience with SEO, you can’t afford to miss this insightful event!

    Resources - Library - Webinars - Ecommerce Boot Camp: Start Your Online Business in 60 Minutes

    Ecommerce Boot Camp: Start Your Online Business in 60 Minutes

    Tuesday, February 11th, 2014 | 12:00pm – 1:00pm CST

    Looking to start a new business in 2014? Now is the best time to take advantage of online channels to start your dream business. Join Volusion's ecommerce guru, Matt Winn, as he shares his advice to turn your idea or startup into a successful online store.

    This webinar will also cover:

    • Why your business should sell online
    • Choosing the best ecommerce solution for your business needs
    • Using website design and branding to create an experience with your company
    • Accepting payments online without breaking the bank
    • The importance of online marketing and social commerce in growing your business

    Whether you have a business idea, or are just looking to be inspired, this event will help get you on track for success. If you're ready to start your dream business today, join us for this insightful webinar.

    Resources - Library - Webinars - Into the Crystal Ball: Bold Ecommerce Predictions for 2014

    Into the Crystal Ball: Bold Ecommerce Predictions for 2014

    Tuesday, January 7th, 2014 | 12:00pm - 1:00pm CST

    Curious to know what’s set to impact the ecommerce space in 2014? Join our ecommerce guru, Matt Winn, for a look into the future on major trends that will impact your online business this year.

    2014 is looking to be one of the brightest years yet for the ecommerce industry, as long as you play your cards right. From the breakneck growth of mobile commerce to the proliferation of sales channels, the next twelve months are ripe with opportunity to grow your online business. To get ahead of the curve, join our ecommerce guru, Matt Winn, as he shares his view into the crystal ball of online selling.

    This webinar will also cover:

    • The most impactful ecommerce stories of 2013
    • A preview of major trends shaping the industry in 2014
    • Actions you can take now to get ahead of the curve
    • An in-depth Q&A with the guru to answer your burning inquiries

    If you’re hoping to make 2014 the most profitable year yet, you can’t afford to miss this webinar. Simply register for the event - we look forward to seeing you there!

     

     

    Resources - Library - Webinars - Your Success Drives Our Vision: A Roadmap Conversation with Volusion Leaders

    Your Success Drives Our Vision: A Roadmap Conversation with Volusion Leaders

    Wednesday, September 25th, 2013 | 12:00pm – 1:00pm CST

    Join Clay Olivier, Volusion CEO, and the leadership team as they share highlights from 2013 and give a preview of exciting things to come for the rest of the year and into 2014.

    In this webinar, we’ll cover:

    • An overview of your success throughout the year
    • Our forecast for a record-breaking holiday season
    • What we're doing to support you during the holiday rush
    • A preview of exciting features on the Volusion roadmap
    • New offerings to help you be even more successful

    Joining Clay will be:

    • Jason Woosley, VP, Product Development
    • Guliz Sicotte, VP, Services
    • Steve Krebsbach, VP, IT
    • Bob Beltran, Director, Customer Support

    Resources - Library - Webinars - Thinking Outside the Box: 5 SEO Strategies for Success

    Thinking Outside the Box: 5 SEO Strategies for Success

    Thursday, September 12th, 2013 | 12:00pm - 1:00pm CST

    SEO has evolved beyond keyword research and traditional link building. Search engines are now sourcing an array of online information to create higher quality search results for a better search experience. They want websites to contribute to the online ecosystem, provide value and delight their end users. To really satisfy the search engines and earn that online visibility, you’re going to have to think outside the traditional SEO box.

    Our SEO team has identified 5 vastly underutilized SEO tactics that, if executed correctly, will enhance your current strategy for phenomenal results. Our marketing experts will show you how rich snippets, social media, optimized video, local optimization, and marketing diversity can amplify your SEO efforts for long-term success. All attendees will be empowered with real world examples, specific optimization tips, a few future predictions, and even exclusive SEO Service discounts. After all, the search engines are always evolving… your SEO strategy should be too.

    Resources - Library - Webinars - Asking the Right Questions: How to Use the Scientific Method to Succeed with Shopping Feeds

    Asking the Right Questions: How to Use the Scientific Method to Succeed with Shopping Feeds

    Thursday, August 22nd, 2013 | 12:00pm - 1:00pm CST

    Has your online business discovered the power of Shopping Feeds?
    Comparison Shopping Engines, also known as Shopping Feeds, have emerged as one of the strongest channels in online and search engine marketing. Marketers have had to adapt quickly to the ever-changing policies of each shopping engine, and this has given rise to many questions about how merchants should approach their Shopping Feed marketing efforts.

    In response to these concerns, Volusion has created the “Scientific Method to Shopping Feeds” webinar to help our merchants ask the right questions and execute the best strategies to run a successful Shopping Feeds marketing campaign. In this webinar, you will learn the five scientific method steps to take to ensure your Shopping Feeds are set up for success.

    This webinar will also cover:

    • Asking yourself the right questions before getting started with Shopping Feeds
    • Researching the appropriate background information needed for each comparison shopping engine
    • Constructing and testing a hypothesis to experiment with your Shopping Feeds
    • Analyzing data to draw actionable conclusions to improve your marketing

    The information covered will be beneficial to merchants looking to start with Shopping Feeds marketing as well as those who have been using this channel for some time. As always, we will be following our presentation with a live Q&A sessions. If you're ready to explore the power of shopping feeds, then please join us for this enlightening webinar!

    Resources - Library - Webinars - Beyond the Template: Missed Opportunities in Ecommerce Design

    Beyond the Template: Missed Opportunities in Ecommerce Design

    Thursday, June 6th, 2013 | 12:00pm - 1:00pm CST

    Is your online business putting its best face forward?
    You've got a vision for your online store and the right software to turn that vision into reality. You also know that, just like a retail store, appearance is everything, making your web design a critical component of how your business is perceived. To make sure your site's aesthetic is on the right track, join members of our Web Design team to learn all about the good, the bad, and the missed opportunities in ecommerce design through real life examples. You'll also learn about the impact of photography and typography, best practices for slideshows, effective use of navigation and much more, all while discovering new ways to engage and connect with your customers through design. As a bonus, we'll also cover tips on how to combat common web design mistakes, followed by a live Q&A session. If you’re looking for your store to make a lasting first impression, you can't afford to miss this event.

    Resources - Library - Webinars - Fasten Your Seatbelts: Forecasting Ecommerce Trends in 2013

    Fasten Your Seatbelts: Forecasting Ecommerce Trends in 2013

    Is your online business ready for the whirlwind that 2013 has in store?

    From the rise in mobile and tablet commerce to potential changes in your SEO strategy, there’s a lot to think about as you grow your ecommerce site over the next twelve months. Join our resident ecommerce guru, Matt Winn, as he looks into his crystal ball to share insights on what you can expect in technology and consumer behavior this coming year. Beyond that, we’ll also take a look into key takeaways from 2012 and have a live Q&A to answer your burning questions.

    Resources - Library - Webinars - 7 Deadly Sins of Ecommerce SEO

    7 Deadly Sins of Ecommerce SEO

    Been punished by recent algorithm updates? It could be because you're committing SEO sins without even knowing it. Now, more than ever, search engines are rewarding websites that provide real value to search results – no more filling in your meta tags and hoping for the best. To help you climb the search engine ladder, our SEO team has identified 7 major mistakes that your site might be guilty of. You don't want to miss this event!

    Resources - Library - Webinars - How to Sell Online with Volusion

    How to Sell Online with Volusion

    There's never been a better time to sell online. Both UK and global internet sales are at an all time high, with no signs of slowing down. To help you get started with an online business of your own, we'll teach you the essentials of selling online, using our award-winning software as the basis for success.

    This action-packed event will cover several important topics, including:

    • Getting started with your ecommerce site
    • Implementing a site design that sparkles
    • Uploading your site content quickly and easily
    • Marketing your online business to the world
    • Expert Q&A to address your burning inquiries

    Resources - Library - Webinars - Black Friday & Cyber Monday Survival Guide

    Black Friday & Cyber Monday Survival Guide

    Is your online store ready for the busiest holiday season in history? With Thanksgiving right around the corner, it's time for you to prep for the mega sales days of Black Friday and Cyber Monday.

    Join Volusion's Social Media Manager and ecommerce geek, Matt Winn, for our latest webinar event: Your Guide to Surviving Black Friday & Cyber Monday. You'll receive key insights on customer buying behaviors, astounding ecommerce statistics and tons of tips to help you sell more over Thanksgiving weekend.

    Your bottom line can't afford to miss this event, where we'll discuss:

    • Key tips to sell more on Black Friday and Cyber Monday
    • Ways to maximize your Email Marketing and Pay Per Click Advertising efforts
    • Methods to encourage customers to buy more on your site
    • Insights on how to create a profitable discount strategy for the holidays

    Resources - Library - Webinars - Increase Ecommerce Sales with Amazon Product Ads

    Increase Ecommerce Sales with Amazon Product Ads

    Need some expert advice on using shopping channels?

    Volusion, Merchant Advantage and Amazon Product Ads will co-host this exciting webinar on how to build an ecommerce destination that receives traffic from channels across the web. In addition to discussing the importance of shopping feeds to market your business, the webinar will focus on Amazon Product Ads as a top-converting channel, discuss a Volusion client case study, provide tips on how to optimize your Product Ads performance and give insights on measuring conversion. The webinar will end with a question and answer session to get advice from any of the hosts.

    Don't miss this webinar where you'll learn:

    • The importance of ecommerce for all businesses
    • How to use optimized shopping feeds in marketing your business
    • Basics about Amazon Product Ads
    • Best practices for utilizing Amazon Product Ads

    Resources - Library - Webinars - Move Customers to Conversion: How to Market in the Ecommerce Funnel

    Move Customers to Conversion: How to Market in the Ecommerce Funnel

    Let's face it – the internet is a cluster of shoppers, all at different stages of the buying process. With so many people and messages to share, how can you make the most of your time and budget?

    Say hello to the sales funnel. From awareness to purchase, you can market your ecommerce site with a variety of tactics that appeal to a broad spectrum of shoppers. More importantly, you'll be better equipped to push them closer to a sale.

    In this webinar, you'll learn:

    • How to identify different stages of the ecommerce sales funnel
    • Specifically which marketing tactics are best for each stage of the funnel
    • How to move shoppers through the funnel and grow a sales and revenue
    • Innovative marketing outlets that totally dismiss the funnel

    Whether you're looking to a launch a new ecommerce marketing strategy, or just need to tune yours up, you'll walk away with an enhanced vision of how to reach and retain your customers.

    Resources - Library - Webinars - Now & Later: Marketing Tactics to Build Traffic and Convert to Buyers

    Now & Later: Marketing Tactics to Build Traffic and Convert to Buyers

    Not sure how to get visitors to your website?

    This webinar will help you learn to master the most effective marketing channels to bring visitors to your site, build traffic for the long run, and convert that traffic into sales. Volusion's online marketing experts will present specific PPC, Comparison Shopping Feed management and SEO strategies as well as methods to increase conversions.

    This can't-miss event will cover the following:

    • How to pick the right keywords and create ad text to get the best return from PPC advertising
    • How shopping engines can propel your site to the next level and what makes a shopping engine campaign successful
    • Essential tips for optimizing your e-commerce site for maximum search engine exposure
    • Identifying key factors that can affect your website conversion rate

    Resources - Library - Webinars - Social Commerce: How to Build a Successfully Sustainable Strategy

    Social Commerce: How to Build a Successfully Sustainable Strategy

    Is your online store being anti-social?

    The ecommerce world is abuzz about social commerce. Everywhere you turn lies new evidence of how social media is changing the landscape for your online business. But where do you draw the line between hype and reality? And how do you develop a sound social strategy? Learn these answers by joining Volusion's Matt Winn for this webinar event. From picking the right channels to building your fan base, you'll walk away empowered to make the most of social commerce.

    In this webinar we'll cover the following topics:

    • Tips to build and enhance your social media strategy
    • Ways to engage customers and increase the size of your social audience
    • How to create branding consistency across your social channels
    • Insights to help you better navigate through the social commerce hype
    • Live Q&A to answer your burning social media questions

    Resources - Library - Webinars - Design Best Practices and Tips for the Holiday Season and Beyond

    Design Best Practices and Tips for the Holiday Season and Beyond

    Is your website ready for the holiday season and the new year?

    Join Volusion's Director of Services, Guliz Sicotte and Design Manager, Jessica Mokrzecki in this exclusive webinar to learn about ecommerce design. From the best, and the worst, design practices to keeping your site current, this webinar will provide tips you can implement to grow your online business.

    In this webinar we'll cover the following topics:

    • Design matters: The importance of ecommerce design
    • Best and worst design practices: Ensuring your site is ready to sell
    • Keeping your site current: Refreshing your design and going mobile

    Resources - Library - Webinars - 101 Ecommerce Tips to Boost Holiday Sales

    101 Ecommerce Tips to Boost Holiday Sales

    Is your online store ready for the holidays?

    Join Volusion's Matt Winn in this exclusive webinar to learn 100+ tips to prep your online business for this year's busiest selling season. From special holiday promotions to site design, you'll learn how to make your site jingle all the way to the bank.

    In this webinar, you'll receive:

    • Strategies to organize your site navigation and help hurried holiday shoppers
    • Changes you should make to your PPC and SEO for increased holiday traffic
    • Tweaks to your site design that are simple, effective and boost conversions
    • Real-time Q&A to field your burning holiday selling questions

    Resources - Library - Webinars - 10 PPC Strategies That Can Sink or Save Your Business

    10 PPC Strategies That Can Sink or Save Your Business

    Wondering if the Pay-per-click (PPC) information you've overheard is credible?
    Now's your chance to find out. Join two of our paid search experts, Kate Pierce and Mia Wenske, to learn the basics about Pay-per-click marketing. Hear some of today's top PPC misconceptions and get the expert advice you need to make sure that your paid search dollars are converting.
    In this webinar we'll cover the following topics:

    • Top PPC misconceptions and the negative impact they can have on your marketing budget
    • Real word examples of PPC strategies that can help you reduce ad spend and increase conversions
    • Common PPC questions answered by the experts

    Resources - Library - Webinars - SEO Tips Every Site Owner Should Know

    SEO Tips Every Site Owner Should Know

    Confused about SEO? Ready to take your online business to the next level?

    You've come to the right place. Join our SEO expert, Pam Cofer, to learn the basics about Search Engine Optimization. In addition to picking up useful tips and tricks, you'll also become familiar with SEO best practices and how it can increase your business' success.

    In this webinar we'll cover the following topics:

    • Current state of SEO and what practices are no longer effective
    • The SEO basics every ecommerce site owner should know about
    • Common SEO questions answered by the experts

    Resources - Library - Webinars - Making Sense of Credit Card Processing

    Making Sense of Credit Card Processing

    New to selling online? Ready to start getting paid, but not sure how?

    You've come to the right place. Join our payment expert, Jay Motwani, to learn the basics about credit card processing and merchant accounts. In addition to picking up useful tips and tricks, you'll also become familiar with payment processing and how it can increase your business' success.

    In this webinar we'll cover the following topics:

    • What a merchant account is and how it works
    • Getting approved for a merchant account
    • The basic details of fee schedules
    • Key questions to ask merchant account providers
    • Merchant accounts vs. Google Wallet and PayPal
    • Protecting your business from fraud