Case Study

Social Media Marketing (SMM) Case Study

Ministry Ideaz SMM Marketing Results

  • SMM site sessions increased since the project inception by 19.89%
  • Their SMM campaign increased contributed social conversions by 148.58%
  • Facebook audience increased 26% despite a massive clearing of fake accounts across Facebook.
  • Pinterest followers increased 127% while sending an additional 61.22% of traffic to the website

About Ministry Ideaz

Ministry Ideaz is the leader in ministry supplies for the Jehovah’s Witness community. Their clients are worldwide and very active on social media.

Ministry Ideaz Challenges

One of the biggest challenges for Ministry Ideaz is messaging. Their audience has strong principals and a firmly held belief system, and the social media voice needed to reflect those principals, elicit engagement, and be careful not to offend. The campaign also sought to increase sales from social while maintaining high engagement.

Volusion’s Strategy

Beginning in February 2015, Volusion implemented a custom Social Media Marketing Services package to:

  • Increase brand awareness and online reputation across Facebook, Twitter, Pinterest, and Instagram
  • Utilize custom audiences to increase page likes and drive traffic to the website
  • Create traffic growth despite niche target audience
  • Offer specific coupon codes to fans on different networks
  • Utilize promoted pins to increase traffic to the blog
  • Increase engagement and followers on Instagram via Instagram ads
  • Optimize Facebook ads to reduce the CPC

Moving forward we’ll continue to focus on retargeting across Facebook and Instagram. Promoted Pins will continue to play an important part for driving traffic to the blog and the website.

Mikkayla Casey

SEO Specialist