Case Study

Shopping Feeds Case Study

RC Superstore’s Shopping Feeds Marketing Results

  • Shopping Feeds site sessions increased 67.40% since the project inception.
  • The Shopping Feeds campaign increased new users by 54.29% since the project inception.
  • Volusion-managed Shopping Feeds campaign has accounted for 29.55% of total site revenue.
  • Shopping Feeds transactions increased 142.74% and revenue from feeds increased 304.09%

About RC Superstore

RC Superstore is a family owned and operated hobby store that began in 2002. In 2005, they tapped in to the ecommerce world and built their store using the Volusion software. They carry radio-controlled cars, boats, helicopters, and other hobby products, and since launching their store, their goal has been to provide the highest quality products in the industry at an affordable price.

RC Superstore’s Challenges

RC Superstore began their online store in 2005, and reached out to Volusion Marketing Services in 2014. They were previously running their own Shopping Feeds campaign and needed additional help to allow them the time to focus on other areas of their business. Volusion took it over and RC Superstore has seen growth ever since, and just experienced largest holiday shopping season to date!

Volusion’s Strategy

Beginning in November 2014, Volusion implemented a Shopping Feeds Services package to:

  • Task Volusion with taking the lead on the holiday advertising campaign and have remained our client to this day.
  • Drive more product exposure via Google
  • Create traffic growth despite heavily saturated market

I am very proud to work with RC Superstore to help achieve the levels of success that we've seen. Our optimized shopping feed strategy has catered to their store’s competitive market and continues to show record traffic and sales growth.

Sean O’Connor

Senior Shopping Feeds Specialist