Must-Do SEO Tips: Create or Refine Your Meta Description

A Meta Description’s overall purpose is to provide a brief explanation of a site and most importantly, to name the major items being sold. It can help rankings in search engines in providing more relevance to a site by giving spiders an accurate summary of its place on the net. As the words imply, a Meta Title names a site while a Meta Description describes the page to search engines and directories. In general, the Description can be considered a lengthened extension of the Title.

Writing Your Meta Description

When forming your Description, use common sense, logic and a touch of creative writing. If you haven’t done so already, create your Meta Title first. Once you have the keywords and text used there, you can use that information to help in writing your Description.

The text amount should not surpass 150 characters. It’s meant to be a short rundown of your site, so keep it concise and to the point.

Most importantly- include major keywords in your description. There is more room in the Description tag, so include more keywords. Make certain they are specific, relevant and pertinent to the major items you sale. Always place your top keywords first within the text.

Avoid spam. Repeating keywords (more than 5 times) in your Meta Description may be viewed negatively by search engine spiders.

The Description is used as the summary in some search engine listings. So while keeping the text as relevant as possible, also make it inviting to potential customers. If a search engine uses a Meta Description and you don’t have one, it will pull random text from your page. This can confuse visitors and may result in a lost visit to your site. Make sure you have Descriptions that educate, rather than confuse.

Include Meta Descriptions in all areas of your site. It is important for a site’s homepage, as well as each Product and Category page. For these specific pages, try to keep the Description at about 50 words, roughly 2-3 sentences long.

Once you are finished writing, check your text from an outside perspective. Make sure it describes your site’s overall purpose, products and entices you to go inside.

Click Here for Information on Your Site’s SEO Features, Including Where to Find Your Meta Description

Happy selling!
-Stacie Leonard, Volusion

4 Responses to “Must-Do SEO Tips: Create or Refine Your Meta Description”

  1. Devereaux Harry-Barnwell

    “The text amount should not surpass 150 words.” Do you mean 150 Characters.. Max

    Reply
    • Gracelyn Tan

      Ah, yes, she probably did. Thanks for catching that, Devereaux! Fixed now.

      Reply
  2. blogadmin

    Like anything in SEO, one factor such as a Meta Description is not going to do anything alone, but I think that evaluated in context with other areas of a page/site, it likely helps search engines determine the subject of a page. How much it is weighted as far as determining rankings is anyone’s guess, but I would venture to guess it is not much considering Meta Descriptions are easily manipulated. As you said, it is very important for click through so it would be disadvantageous for any site to neglect writing a catchy description for each page. I hope you’re enjoying the blog, thank you for your comment!

    Reply
  3. Utah SEO

    The Meta Description can be huge for click-through once you are ranked. How much do you feel it helps SEO at this point?

    Reply

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