Starting a Business Part 2: Policies You Should Think About

Because September and October are historically times when many people open their first business, this week is dedicated to topics surrounding starting your own business. While this is not an end-all-be-all list of steps you must take, they’ll help you get a solid head start on your new business venture. Thank you for joining us on this journey!


In our last post, we discussed the types of business you could open and gave resources to help decide which would be best for you. Today, we’re going to talk about the various policies that a business needs.

In talking with a number of successful business owners a number of important recommendations tend to repeat.

  1. Copyright
  2. Typographical Error Policy
  3. Privacy Policy
  4. Third-Party Links
  5. Return Policy

For many of us, this is a policy that needs no further explanation since it exists, in some form, for nearly every field and profession. For those who are new to business, this policy protects your content from being used on other websites without your permission.

Typographical Error Policy
This policy is often overlooked, but is very important to your online business as they protect you from being taken advantage of by an unscrupulous customer. As an example, let’s say that late one night while adding products, you made a slight typo and a $1,000 item was accidentally listed as $1. Without a Typographical error policy in your terms and conditions, there’s a real chance that you could get taken advantage of!

Privacy Policy
Online customers generally want to know how you plan to use the information they provide before the fill out any forms. Making it clear what your intentions are ahead of time is an important part of any online business.

Third-Party Links
Let’s face it, sometimes you’ll want to post a link to the manufacturer’s website or an online article. The TPL policy is a way for you to say that you’re not responsible for the content on those sites and because of that, the content may change.

Return Policy
Regardless of whether you offer goods, services or a combination of both, you should have a return policy. This policy serves to tell the customer ahead of time, what they can expect should the product or service not meet their expectations. In addition, it also serves to protect your business. Since return policies are so unique and business-specific, this is the only policy listed here that isn’t automatically included with a Volusion store.

This is by no means an exhaustive list and is only meant as a very basic guide, however, this should get you started thinking about any additional policies your unique business might need!

(Special thanks to the current business owners in our online community who helped out with these posts!)

-Ryan Connelly Community Evangelist

Related articles:
Starting a Business Part 1: Types Of Business
Starting a Business Part 2: Policies You Should Think About
Starting a Business Part 3: Choosing The Right Products To Sell
Starting a Business Part 4: Selecting A Dropshipper
Starting a Business Part 5: Logo Design
Starting a Business Part 6: How To Get Paid
Starting a Business Part 7: Marketing your Business

2 Responses to “Starting a Business Part 2: Policies You Should Think About”

  1. Heather Dorso

    Customers feel secure when you have a privacy policy that lets them know what you do with their information. Security needs to be communicated at every step. SMBs engaged in e-commerce will be tasked with keeping their customers’ sensitive data safe, and along with this, their identities. TRUSTe’s privacy seal for small businesses makes privacy easy and affordable. It’s important to gain customer’s trust so that they stay longer and come back.


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