What are some major factors that will either increase or lessen your chances of purchasing an item online? Think about this question for a moment. More than likely, it has something to do with either cost or shipping.
Use the answer you’ve just given above to help refine or write your ads. Like the name implies, Pay Per Click Advertising costs money with each click a potential customer makes. Make sure that once the customer clicks, they know exactly where they will be taken. A good idea is to include information on the item’s cost and shipping details within the ad. A searcher will likely refrain from clicking on your ad if they are looking for a cheaper item and if the price is right- your chances are greater in converting a click to a sale!
-Stacie Leonard, Volusion