What are people buying online these days? According to an article in ecommerce-guide.com, more online shoppers purchased apparel than computer hardware and software last year. This was the first time that apparel, footwear and accessories had surpassed the huge market for computer hardware and software, with sales reaching a staggering 18.3 billion dollars.
Who are these customers clamoring for the latest Jimmy Choo shoes and Burberry scarves? The majority are educated, early-adopter females who are liberal in their spending habits. According to a Forresters Study,“On average, online purchasers of apparel, footwear, and clothing accessories have spent $720, $790, and $860, respectively, online during the past three months, distancing themselves from the more conservative spend of $550 for a typical Web buyer.”
How can you capitalize on these spend-happy, tech savvy online shoppers? Read Michelle Megna’s tips for selling apparel online. If you don’t have an online store already, sign up for a trial of Volusion’s award-winning ecommerce software that offers features such as customer reviews, color swatch functionality, and wish lists.