Online Spending Trends: Gucci and Prada Are In, Microsoft and HP are Not

What are people buying online these days? According to an article in ecommerce-guide.com, more online shoppers purchased apparel than computer hardware and software last year. This was the first time that apparel, footwear and accessories had surpassed the huge market for computer hardware and software, with sales reaching a staggering 18.3 billion dollars.

Who are these customers clamoring for the latest Jimmy Choo shoes and Burberry scarves? The majority are educated, early-adopter females who are liberal in their spending habits. According to a Forresters Study,“On average, online purchasers of apparel, footwear, and clothing accessories have spent $720, $790, and $860, respectively, online during the past three months, distancing themselves from the more conservative spend of $550 for a typical Web buyer.”

How can you capitalize on these spend-happy, tech savvy online shoppers? Read Michelle Megna’s tips for selling apparel online. If you don’t have an online store already, sign up for a trial of Volusion’s award-winning ecommerce software that offers features such as customer reviews, color swatch functionality, and wish lists.


 

About 

Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

2 Responses to “Online Spending Trends: Gucci and Prada Are In, Microsoft and HP are Not”

  1. khoike » Online Spending Trends: Gucci and Prada are In, Microsoft and HP …

    […] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptWhat are people buying online these days? According to an article in ecommerce-guide.com, more online shoppers purchased apparel than computer hardware and software last year. This was the first time that apparel, footwear and … […]

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    Online Spending Trends: Gucci and Prada are In, Microsoft and HP ……

    Did you see this post at onlinebusiness.volusion.com…

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