The Winter ’09 release of Volusion’s award-winning ecommerce solution recently added several new SEO features and enhancements, including the ability to include individual meta tags for all.asp pages.
We think search engines are pretty cool. We think you’re pretty nifty as well. So why not mesh two of our favorite things to make the world a better place? That’s what we’ve done with the latest addition to our Winter ’09 software release – added some awesome new SEO features and enhancements. The benefit to you? Search engines will love your store more than ever before.
Here’s what we’ve done for you:
- All .asp pages can have individual meta tags to optimize specific pages on your site
- All product, category and article pages no longer need all three meta fields completed to be SEO friendly
- Meta titles are auto-enabled for all products and categories
Individual meta tags for all .asp pages
Before this new feature, you could only apply one set of meta tags for all pages besides your product and category pages.
This means that you can now optimize individual content pages, like your home page, about us page, contact pages, terms and conditions, etc. Having this additional freedom for optimization allows you to target specific pages for various keywords to broaden your search engine net. You can also include pertinent keywords for these pages to help strategize different entry pages.
Here’s a quick glimpse of what it looks like. For a full list of newly optimized pages, check out our knowledge base article.
No need to fill out all three meta fields
In order for your product, category and article pages to be completely tagged, you used to be required to fill out all three meta fields (title, description and keywords). This became cumbersome for many stores, especially those with thousands of products.
Now, these restrictions are cut as you’re no longer required to complete all three fields for proper tagging. Thanks to this enhancement, pages are tagged for products and categories even if your meta fields are left blank. In other words, if you don’t want to take the time to fill out the meta tags for all your pages, search engines will still find you.
Meta titles automatically created for all products and categories
This one is a huge time saver. For each of your items, the name of your product will automatically appear in the Meta Title field. For example, if you have a product named, “Imported Turkish Lamp,” this will also serve as your meta title. Having this title for each of your pages will help search engines and potential customers find your individual product pages much more easily.
Likewise, with categories, the Category Name is automatically applied to the Meta Tag Title. Of course, if you enter meta titles on individual products or categories, this will override the default settings.
Each of these additions gives you more power to boost your search engine presence for a much wider array of your webpages. By providing you the flexibility to mold specific pages for more targeted keywords, you can steer customers in the right direction and increase your overall competitiveness in the search marketing game.
We hope you make the most of these new features. We took these action items directly from customer feedback since you told us it was a priority for your success. For more information on these items, take a look at our knowledge base article, New SEO Features in Winter 09.