Google Sponsored Links Turn Purple

Search engine giant, Google, is unveiling a color change to paid search results, moving from pale yellow to purple.

Search engine giant, Google, is unveiling a color change to paid search results, moving from pale yellow to purple.

Notice a shade of difference in your Google search results? You’re not alone. The search engine behemoth has recently announced that it’s changing up the look and feel of the top placements of sponsored links.

Instead of its standard pale yellow, paid search results at the top of the page are now encased in a purple background. This change will be completely in place by the end of this week.

We asked Google what was going on and they delivered this canned response:

Starting today and ramping up to 100% globally by the end of this week, we’ll be changing the background color for ads that appear above the search results on Google.com as well as our local domains.  The ads, which currently have a pale yellow background, will change to have a pale purple background.  This change is part of the ‘look and feel’ update to our color palette and logo that we made back in May of this year to keep the Google results page looking fresh and modern.  This is purely an aesthetic change to our ads and won’t have any impact on the way we target or serve advertisements on Google.com.

The question is, why purple? This is especially interesting when considering that purple has been associated with Google’s nemesis, Yahoo!, for so many years.

Here’s what it looks like:

Search engine giant, Google, is unveiling a color change to paid search results, moving from pale yellow to purple.

Not sure how this change is in reflection of the “update to our color palette and logo,” especially since the logo has every color of the rainbow except for purple.

Google sticking it to Yahoo or something harmless? You be the judge.

Happy selling!
-Matt Winn, Marketing Associate

About 

Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

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