Volusion’s founder, Kevin Sproles, is very pleased with the new relationship stating, “being an early adopter of Google Checkout has helped to further strengthen our ongoing relationship with Google”. He understands the significance Google has on internet users, and the reliability that company gives its users in return. “We have seen nothing but increased success and appreciation from our merchants with the addition of the Free Google AdWords Credit* over half a year ago” notes Sproles. “We know the addition of Google Checkout will do the same thing for our clients, helping in the foundation and overall success of their online company”.
So what exactly does Google Checkout mean to a website? Google Checkout makes online shopping easy by providing a single log-in to buy across the web and by identifying fast, secure places to shop within search result ads. This identification comes in the form of a Google Checkout badge, appearing on all sites using the service and making it easy for online searchers to quickly find and recognize those Google Checkout sites.
What does this mean for Volusion clients? Internet users have come to know and trust Google, which remains at the top of all search engines. That same reliance can now be applied to shopping securely online with Google Checkout. In displaying a Google Checkout badge on a Volusion site, customers are more likely to trust the products or services that website has to offer. And the more an online buyer trusts a website, the more likely they are to make a purchase from that site.
In February of this year, Volusion introduced its one-page checkout to new and current customers with the release of their newest version, V4. Reducing the entire checkout process to one simple page helped reduce shopping cart abandonment rates, which were noted to be as high as 75% in some cases. Google Checkout helps to further lower shopping cart abandonment rates and increase conversions with its fast and secure purchase process.
“Volusion is very pleased in being chosen by Google to work with them on the launch of Google Checkout” notes Clay Olivier, COO of Volusion. “We feel it will be a great contribution for building confidence in online shoppers and will definitely help all Volusion’s merchants become even more successful.”