The early Cyber Monday results are in! Check out this post to see some of the highlights, how much shoppers are spending and what they’re buying.
Cyber Monday is officially over and the numbers are beginning to pour in. No need to scour the Web for data – we’ve compiled the results for you! In a nutshell, this is shaping up to be the biggest Cyber Monday ever, despite the economic downturn. Projections for 2009 are strong, particularly since online sales on Black Friday were up 11% to $595 million, according to Coremetrics.
Let’s cut to the chase – here are the key findings from early results of Cyber Monday 2009:
- More than 96 million Americans were planning to shop online on Cyber Monday (National Retail Foundation)
- With projected 5%-6% growth from online sales of $846 million in 2008, Cyber Monday sales from 2009 are expected to top $900 million, setting a single-day record for online sales. The previous record was set on December 9, 2008, raking in $887 million (Wall Street Journal).
- By 2:20 p.m. ET, more than 270 ecommerce sites were drawing more than 4.3 million visitors per minute in North America, a traffic increase of nearly 39% compared to the same time last year (Akamai).
- As of 3:30 p.m. Monday, the average online shopper spent 12.20% less than in 2008, with the average ticket totaling $117.55 (Coremetrics, San Francisco Chronicle).
- Amazon reports that electronics, toys and kitchen items were some of the highest selling items. Digital cameras, portable navigation devices and Legos also sold well (Bloomberg).
Bing and ComScore are set to release the official numbers from Cyber Monday 2009 by early tomorrow. Stay tuned! As soon as the data comes in, we’ll give you the official scoop of what is expected to be a record-setting day in ecommerce.
How was your Cyber Monday? Share your experience as a store owner or online shopper below!