Blogging for Business: Pegging Down What You Are Going to Write

The word “blog” sounds so geeky, but a blog is simply a journal that is archived on the web. The number of possibilities you have when creating a blog is limited only by the words in your vocabulary. That being said, pegging down subject matter and a voice for a blog can be overwhelming, especially when you consider that you’re blogging for business.

So what should your voice say?

Here are a few examples of company blogs that serve different purposes:

Direct2Dell: Dell’s blog that covers trends and events in the technology industry, Linux, Windows, and news about Dell’s products and their company. You can read everything from new hard drive configurations to Michael Dell’s visit with Bono. Dell’s blog is a move to make the company more transparent to customers. There are frequent updates to their customer generated feedback system IdeaStorm and the company used this blog to give instructions when it recalled laptop batteries.

inside.nikebasketball.com: Nike’s basketball blog covers news and personal interest stories on NBA players. There are various readers’ polls throughout the site. This blog strengthens the brand and promotes the athletes who endorse their shoes. What could make this blog better? The ability for readers to comment on each article.

http://www.blogsouthwest.com: Southwest Airline’s blog written by various employees in many different positions. Southwest tackles PR issues directly using its blog, so claims that Southwest plains were not safe are addressed head on.

http://samys.webphotoschool.biz: Don’t know how to use that brand new camera you bought? Samy’s Camera Shop out of L.A. features step-by-step instructions complete with visuals on how to use your camera. This is a good move, since if you understand how to use your camera thanks to Samy’s, you will be more inclined to trust them on lens purchases and accessories as well.

Your blog can serve to set your place as a leader in your industry. It can also serve to inform a lot of people about certain issues at once. It can be informative on product usage and industry trends. What it should not be is another blatant sales pitch for your store. People look to blogs for information, so writing a blog article that sounds like a sales pitch is like a writing magazine articles that is a blatant ad. No one will read them.

Happy Selling!
Volusion

 

 

2 Responses to “Blogging for Business: Pegging Down What You Are Going to Write”

  1. blogadmin

    Sounds good, Phil. It sounds like there aren’t a lot of good scuba blogs out there, so capitalizing on your expertise to get a following sounds like a good opportunity for you.

    Reply
  2. Phil Ellis

    Finding a “voice” for your blog is sometimes difficult. As you and I have discussed, we are new to blogging and are finding is somewhat difficult to determine exactly what we should talk about. Our business, scuba diving, is diverse and involves issues of products, training, travel, and industry positions that impact consumers and dealers alike. We are taking the stance that we should talk about all of it. Thanks again for your great articles.

    Phil Ellis
    http://www.divesports.com

    Reply

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