3 Tips for Winning at Holiday Messaging in 2015

Holiday Messaging Tips blog image

The holidays are quickly approaching, and with them comes the inevitable rush of fulfilling and delivering last minute orders. No matter how long the tasks been on the radar, this highly anticipated season always seems to creep up quickly, leaving many merchants stressed and dreaming of January.

During this busy season, communication is key for online businesses. To keep your customers happy and your stress at bay, follow these 3 helpful tips to help you effectively message your customers during the holidays:

Announce Important Deadlines

In the online shopping world, holiday deadlines are important. If there’s a date by which your customers need to purchase to receive their order by Christmas, let them know. Likewise, if you are running a holiday promotion, make sure you clearly state the beginning and end dates. We suggest adding this information to a prominent spot on your site, such as your template, or sending a newsletter to your customers. Anything that tells your customers how much time they have to take action, save money and avoid delays will contribute to your holiday selling success!

Support Your Customers on Social Media

If you have an online business, it’s likely that you are already on certain social media channels. However, during the holidays, you will likely see increases in activity across your social channels. And there’s nothing worse for customers than reaching out with no response. Whether they’re sending questions, concerns or compliments, you should acknowledge each post with a thoughtful and timely response. This will help your customers to get the answers they need and grow their confidence in your online business. Help yourself and your team out by creating a schedule to monitor each channel to ensure you get the coverage you need.

Bundle Your Products

Most online businesses can bank on increased sales during the holiday season, so make it easy for your customers to add value to each purchase. Bundled products work perfectly for gift add-ons by eliminating the hassle of searching for items separately. As a bonus, shoppers are likely to be swayed to purchasing bundles that promise a better gift experience for their lucky friend or family member. Providing a discount on the bundle will give shoppers the extra nudge to purchase the entire package. This is truly a win-win for your customers and your business!

Selling online during the holidays comes with it’s share of obstacles, but clear communication is the key to happy customers and higher sales. By employing these 3 tips, you’ll be on your way to a better holiday experience in no time!

 

About 

Katie Dodd Syk is an SEO Specialist at Volusion. She is passionate about creating quality content, and enjoys her role here helping Volusion merchants optimize their sites across a variety of industries. When she’s not writing online content, she can be found enjoying the outdoors, doing yoga and spending time with family and friends.

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