Mobile commerce may be growing even faster than we thought. Check out this article to see the three kinds of products that actually sell better on mobile than on desktops.
To say the ecommerce industry is doing really well right now is an understatement. It’s almost single-handedly driving all retail growth in the US. And although March Madness has just ended, mobile madness is just beginning. In fact, mobile commerce is growing so quickly that certain products are actually selling better on mobile than on desktops.
What are these mobile-friendly products? Books, music and video games. In other words, non-perishable products that don’t have product variations like size or color. They sell especially well on tablets.
To get the scoop on this trend and more, check out Experian’s 2014 Digital Marketer Report for the full story.