We recently celebrated International Women’s Day and are in the midst of National Women’s History Month, a time to recognize the valuable contributions that women have made to every possible field and arena, including business. According to The 2016 State of Women-Owned Businesses Report, “It is estimated that there are now 11.3 million women-owned businesses in the United States, employing nearly 9 million people and generating over $1.6 trillion in revenues. Between 2007 and 2016, the number of women-owned firms increased by 45%, compared to just a 9% increase among all businesses. Therefore, over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average.”
Here at Volusion, we are proud to say that we are the ecommerce home to thousands of businesses owned by women. While we strive to breed amazing founders, we are grateful that our employees can learn from these women leaders through our daily interactions to service and support their businesses.
Through these conversations, we have compiled some words of wisdom from four successful women who use our platform to manage their online business.
Taylor Gabbay & Anna Pines, Founders of Muddybody.com Anna & Taylor cofounded MuddyBody in 2015. MuddyBody sells products that are handcrafted in small batches to ensure the absolute highest-quality experience. They encourage their customers to get a little messy - their 100% natural face masks will wipe out impurities, eliminate dead skin cells, and tighten the pores. With a combination of powerful plant extracts, refining clays and the benefits of botanical and essential oils, each of their products serve a purpose in revitalizing, nourishing, and treating your skin. In the last 18 months, their business has seen massive growth and has over 200k followers on Instagram.
“I would say that the only obstacles are the ones that you create. When starting a business, there are no limits to what you can achieve if you are working to your fullest potential. Pay attention to the current details and execute accordingly. Rather than being caught up in the end result, take each day as a new opportunity to make your dreams come true.”
- Anna Pines, CoFounder
2. Rachel Smith, Founder & CEO of Pride Socks
Rachel’s passion for socks stems from her childhood. Growing up, she was one of five siblings, born and raised by deaf parents. Job opportunities were limited, as was income, so her parents creatively stretched the budget by recycling clothing between siblings. Matching and hole-less socks became a commodity, and Rachel's obsession was born. About eleven years ago, Rachel’s brother began a tube sock company and she wanted in. She learned the in’s and out’s of business and inventory management, and soon launched her own business, Pride Socks. Rachel loved the idea of creating old-school tube socks, but she also wanted more than that. She wanted a brand that celebrated uniqueness and fostered a sense of inclusion and pride. Pride Socks believes when people are proud of who they are, where they are and what they do in life, they can and will accomplish their dreams.
“Be patient. REAL patient. You will experience failures and mistakes, but after they happen, look back and take note of what you learned and grow from there. Once you see the learning opportunity presented, you will no longer see them as failures or mistakes but as doors opening up to real growth, both as a person and business owner. Most importantly, never give up on yourself and take pride in who you are and enjoy the journey, because it is pretty powerful. You will experience life in a way you never expected and meet some incredible people along the way."
- Rachel Smith CEO & Founder Pride Socks
3. Glitter, Founder & CEO of Medusa Skates
Owned and operated out of Austin, TX, Medusa Skates was formed out of a long-standing love affair with all things derby. Medusa Skates provides not only the roller derby gear and skates, but also great customer service from someone who genuinely cares about the roller derby community. This is Glitter’s passion and she truly enjoys talking about all things derby, providing helpful information about her products as well as tips on training or even advice about starting your own league.
“You will see and hear doubt from many people around you, but the loudest voice doubting you is yourself. Tell that voice to knock it off and prove the others wrong. Take the plunge and put your whole self into your business adventure.”
- Glitterotica aka Hunter CEO & Founder of Medusa Skates
4. Kirby Welsh, CEO of Vintagechicscents.com
Kirby runs one of the most successful, sought-after scented wax companies in the US. With unique product names like Blueberry Backwoods Barbie, Central Park Snow Globe & Meet Me in St. Louis, you know you’re in for an experience. She’s unparalleled in customer service, and her love for all things old-fashioned shines through in every selection.
“1. Follow your intuition and stay true to your center (spiritual or otherwise). 2. Do as many things as you can to inspire you...it always helps me get ideas in my business. 3. Overcome fear and monotony by trying things out on the side in addition to your money-making products or services. 4. Take care of your employees... if you make their well-being a priority, they will do anything to meet your goals and help your company flourish.”
- Kirby Welsh, CEO of Vintagechicscents.com
In addition to celebrating the women business owners that we have the honor of working with each day, we also want to thank you. Thank you for pursuing your dreams and inspiring all of us to do the same. Thank you for inspiring ourselves, our sisters, our mothers and our daughters to follow their dreams and shatter the glass ceiling. The only glass ceilings you’re working with are the skylights you’ll add to your business!