Why You Should Start Preparing for the Holiday Season Now

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The holiday selling season seems to start earlier each year, and 2015 is no exception! With the holidays fast approaching, it’s important to begin preparing your store for this busy season now, especially if you’re new to ecommerce or have recently started an online business. The Volusion platform allows you to easily set up and manage your online store, but there are some areas that can take additional time and work, especially if you have a large product catalog. By starting early and managing your time effectively, you can build your store with a few hours of work each day while avoiding unnecessary stress and maintaining your sanity.

As a veteran Ecommerce Support Representative I have observed several successful strategies for preparing for the holiday season that can help your store get in tip-top shape for maximum traffic and sales:

Once you feel that your store’s inventory, shipping and tools are fully set up, it's time to check that your store settings are functioning as intended. Follow this advice to make sure your orders ship effectively:

No holiday preparation guide is complete without the mention of ranking on the ever-important Google search. To increase traffic, it’s important to rank highly on Google so that potential shoppers can easily find your store. And to rank highly on Google, you need to start as soon as possible. Keep these tips in mind to help your site improve its organic rankings:

The holidays are right around the corner, but do not panic! Follow these steps to get your business on track and tackle the next two months with the ease and confidence of a seasoned ecommerce pro.  If you take away only one thing from this post, remember: give yourself time to set up and practice running your new online store. Doing this will greatly reduce your holiday stress and help you be successful over the busiest selling season of the year!

Kelly McCarthy

Kelly M is an Ecommerce Support Specialist for Volusion. When not assisting customers she enjoys running, a good Netflix marathon, and exploring all things Austin.