Web analytics is a powerful tool that can help you gain valuable insights into your website traffic and provide a detailed view of your audience and their needs, no matter their position in the purchase cycle. Whether you're new to Google Analytics or are interested in adding more tools to your arsenal, our Google Analytics webinar will show you how to use data to boost traffic, discover new marketing opportunities, grow your business and much more. Watch Volusion's team of marketing experts as they simplify Google Analytics and show you how to use it for your online store!
Looking for the slides to follow along? Download them here.
And here are some answers to some of the most asked questions during the webinar:
How do I set up Google Analytics?
Google has some helpful forums that provide detailed instructions of how to set up Analytics tracking codes. Check them out here: https://support.google.com/analytics/answer/1008080?hl=en.
It's important that you're fairly comfortable working within your website’s HTML to implement this code. (As always, whenever you’re working within the HTML, make a backup of the code before making any changes – just in case!)
Should I set up Analytics code on every page?
For Volusion storeowners, you should add the Analytics code to one place: your template HTML file, which will make the code present and tracking on every single page.
How do I set up ecommerce tracking?
Ecommerce tracking setup is a bit more complicated and requires some extra tracking scripts that are not provided by Google. You can see the details on setting that up here: https://support.google.com/analytics/answer/1009612?hl=en.
Can I pay someone to set up Analytics and ecommerce tracking for me?
Yes, if you want someone else to work with the code and ensure traffic and ecommerce data are tracking correctly, Volusion offers Analytics and AdWords setup services.
This month only: we’re offering up to $200 off Analytics and AdWords tracking services. Call 877-591-7006 to get started and take advantage of the coupons. Alternatively, if you purchase any of our marketing services, you will receive Analytics (with ecommerce) tracking included within the setup fee of that service.