Getting traffic to your ecommerce store is one thing, but compelling visitors to purchase is an entirely different issue. Join Terrence Brown of Volusion and Giles Cassels of PayPal as they walk through how to maximize conversions by understanding the science of the shopping experience, and how you can enhance your website for different buyer behaviors with experts from Volusion and PayPal.
In this webinar, we cover:
- Analyzing shopper behaviors & how to get them to purchase
- Assessing navigation setup for efficient product location
- Recognizing shipping cost problems
- How to refine the checkout process & reduce abandoned carts
- Important metrics to gauge success