Top 5 Things You Should Do for Your PPC Campaign This Summer
Paid Search

Top 5 Things You Should Do for Your PPC Campaign This Summer

Around this time of year, the days are longer, the beach is crowded, and the air conditioning is always on. The shift into these summer mont…

Allison Schlosser
Google Shopping 101: How to Set Up Your First Google Shopping Campaign
Paid Search

Google Shopping 101: How to Set Up Your First Google Shopping Campaign

What are Shopping Feeds? Google Shopping ads are a great exciting way to showcase your products and increase traffic to your site, providing…

Allison Schlosser
Setting Up Your Very First PPC Campaign
Paid Search

Setting Up Your Very First PPC Campaign

So, you’ve decided to try your hand at a Pay-Per-Click (PPC) campaign for your business. Congratulations! PPC advertising is a great way to…

Brendon Hoeferkamp
Leveraging Mobile-First Google Shopping Campaigns for the On-The-Go World
Paid Search

Leveraging Mobile-First Google Shopping Campaigns for the On-The-Go World

In the fall of 2015, Google announced that for the first time, mobile searches had surpassed desktop. This should come as no real surprise,…

Sean O'Connor
Convert More Visitors With Dynamic Remarketing
Paid Search

Convert More Visitors With Dynamic Remarketing

We’re all guilty. We’ve all done it. I know I have, at least. Look, it happens. You’re on your computer stumbling down the rabbit hole of th…

Adam Kirsch
How to Perform Keyword Research for PPC
Paid Search

How to Perform Keyword Research for PPC

Pay-Per-Click (PPC) campaigns can be a little daunting when first starting out. What keywords should I bid for? How should my keywords be gr…

Taryn Gamboa
10 Tips for Optimizing Your PPC Landing Pages
Paid Search

10 Tips for Optimizing Your PPC Landing Pages

Optimized landing pages are an essential element of online marketing and ecommerce. This is especially true now that mobile search – with it…

Brendon Hoeferkamp
5 Search Engine Marketing Tips to Reach Your Best Customers
Paid Search

5 Search Engine Marketing Tips to Reach Your Best Customers

There’s no secret recipe for the perfect search marketing strategy, but we can often adjust the key ingredients to make our campaigns more a…

Bing Ads
3 Big Reasons Why You Shouldn’t Search For Your Own Paid Search Ads
Paid Search

3 Big Reasons Why You Shouldn’t Search For Your Own Paid Search Ads

We know it’s tempting, but if you’re currently running any paid search ads, searching for you own ads could have negative effects on your ca…

Taryn Gamboa