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Analytics & Reporting

Running an online store is great. Analyzing its performance to strategize for growth is better. Read our posts on tracking metrics for your ecommerce site.

Using Research to Improve Your A/B Tests
Analytics & Reporting

Using Research to Improve Your A/B Tests

There’s more to meaningful test results than running incessant A/B tests. Success in conversion rate optimization requires efficient test ma…

Kathleen Lavallee
How to Think About ROI for Your Ecommerce Business
Analytics & Reporting

How to Think About ROI for Your Ecommerce Business

Growing an ecommerce store, or any business for that matter, often involves a certain amount of trial and error. As you test out new product…

Samantha Novick
Five Email Metrics You Should Be Tracking
Analytics & Reporting

Five Email Metrics You Should Be Tracking

Email has one of the highest ROIs of any marketing channel, but many entrepreneurs don’t know how to measure their email’s performance. The…

Andrea Kinnison
New Ecommerce Metrics in Google AdWords
Analytics & Reporting

New Ecommerce Metrics in Google AdWords

Running and maintaining a successful paid search advertising presence can be more difficult than it appears. A small bid adjustment here, ne…

Chelsea Cepeda
Your Ultimate Guide to the Basics of Google Analytics
Analytics & Reporting

Your Ultimate Guide to the Basics of Google Analytics

Google Analytics is an incredibly valuable free tool that is provided by Google themselves. Utilizing it gives you the opportunity to dive d…

Natalie Stambro
6 Social Media Marketing Metrics That Are Essential to Your Ecommerce Success
Analytics & Reporting

6 Social Media Marketing Metrics That Are Essential to Your Ecommerce Success

As a small- to-medium size business owner, your time is valuable and you are often busy wearing many hats to help your business succeed. You…

Mikkayla Casey
All You Need to Know About PPC Quality Score
Analytics & Reporting

All You Need to Know About PPC Quality Score

Take a minute and pretend you are running in an upcoming election for Mayor.There are many other qualified competitors running against you,…

Allison Schlosser
8 Painless Ways to Turn User-Generated Data Into Profit
Analytics & Reporting

8 Painless Ways to Turn User-Generated Data Into Profit

Today we’ll be talking about how you can turn search engine and user-generated data into a strategy suited to your business. From Google Ana…

Bree Dietze
Volusion Takeover: How to Use Google Analytics
Analytics & Reporting

Volusion Takeover: How to Use Google Analytics

Well, merchant friends, an epoch has ended. Today marks the conclusion of my reign as queen of the Volusion social media channels.  Come tom…

Meg Nanson
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