Thank you to all of you who were able to join us for our first episode of SEO Live last week! If you missed it and would like to listen in on the replay, you can find it here. We look forward to answering your questions about all things SEO every other Thursday at 12:00PM CST, but we know a few of you had some lingering questions we weren’t able to get to last week. Kavi and Jacob were happy to sit down and give some answers to each one. Whether or not these were your questions, you’ll probably learn something by reading on. And as always, feel free to add any additional thoughts in the comments below.
If we have keywords listed that we entered from a while ago, do you think we should remove them?
Not necessarily. Regarding keyword usage in your Title Tags, Meta Descriptions and on-page content, in many cases, keywords that focus on your product(s) aren’t going to change, but synonyms might pop up from time to time that are worth optimizing for on product or category pages. It’s a common practice to audit your website at least twice a year to make sure your content, keyword usage, graphics and more are all properly aligned. Set yourself a reminder to take a look at the beginning of the year and the beginning of June.
Remember that we don’t recommend keeping any text in the Meta Tag Keywords fields of your Volusion store, even if you’ve entered keywords there previously. Doing so can clue your competitors in to the terms you’re optimizing your site for, and we don’t want to give them any hints!
How do I add my Facebook and blog to my site?
Many Volusion templates have built-in social buttons for common social media channels such as Facebook, Pinterest, Twitter and Blogger accounts. Check to make sure your template has those (they’ll appear as small social buttons in your header or footer) and manually code in your specific blog and Facebook URLs by going to Design > File Editor > and selecting your template.html file from the right-side menu.
What is a good way to do keyword research?
We regularly use Google Keyword Planner to get a good idea of keyword viability. It’s a free-to-use tool and you can log in with the same credentials as those tied to your Google Analytics or Search Console accounts. Moz Keyword Explorer is also a good tool to use and often has useful, long-tail keyword data for writing blogs. Another tactic to consider is checking out what sorts of keywords your competitors are currently optimizing for by using SpyFu. Things to consider when selecting keywords include:
- Volume: How many web users are searching for this phrase each month?
- Competition: How many other sites are optimizing for this term? Competitors optimizing for an identical term can signal that the keyword phrase is important and viable.
- Relevance: Is the keyword descriptive and relevant to what you sell/offer on the page?
I don’t like how H1 tags look on my page. Can I use another kind of header instead?
Search engines place the most importance on headers that are labeled with the <h1> tag. Unfortunately, another tag (such as an <h2> or <h3>) won’t be prioritized as highly in the eyes of search engines. If you’re not satisfied with the look of your website’s default H1 code, it can be modified in your store’s cascading style sheets (CSS). You should only modify your CSS if you’re comfortable with advanced coding. Our Knowledge Base has a variety of articles revolving around customizing fonts, colors and more, but we strongly recommend you speak with our Customer Experience team or a veteran front-end developer before you edit anything in your CSS.
Be sure to tune in to our next edition of SEO Live, Thursday, September 8 at 12:00PM Central time. We look forward to answering more of your questions about SEO!