SEO Checklist for SMBs

SEO Checklist for SMBs

We understand it can be tough to run your business and keep up with your SEO at the same time. As a small business owner, you might be doing everything yourself. So when you look at all the SEO work that needs to be done, it can be difficult not to feel overwhelmed.

But don’t worry! We’ve made some suggested timelines and an SEO checklist so you can make sure you’re spending time in the right areas. Spilt your work into bite-sized pieces and then schedule some time each week to work on it. Remember, SEO is an ongoing process, so don’t worry if you can’t get to everything in the first couple of weeks.

Our handy list is below, but if you’d rather print it out, download a PDF here.

If you’re still feeling overwhelmed, check out our online marketing services or call us to learn more.

Got questions? Feel free to reach out in the comments below!

Suggested SEO Schedules

Two Hours Per Week

One Hour: Optimize One page

Thirty Minutes: Social Media


Five Hours Per Week

Two Hours: Optimize two pages

One Hour: Social Media

Thirty Minutes: Reach Out

Thirty Minutes: Read Up

One Hour: Additional Content Creation


SEO Checklist

Use this checklist to track completed items and find out what needs more attention.

On Page SEO

Analytical Tools


Keyword Research


Meta tags


Off Page SEO

Social Media (cross out any that do not apply)


Local (for brick & mortars)


Links & Link Building



Adrianne Beutnagel

Adrianne is an SEO Team Lead who uses her marketing skills to help small and medium businesses grow & succeed online. Outside of work, you can find Adrianne making her next quilt masterpiece.