Merchant of the Month: The Egg Carton Store

Each month we like to spotlight our merchants who have found success by running the businesses that they love. Read on to learn about this month's merchant: The Egg Carton Store!

What inspired you to start your store?

One of our founders worked on a farm growing up and saw a need for small to mid-sized farms to have access to high-quality egg packaging and marketing tools.

Who has been your greatest source of inspiration and encouragement?

We have had a couple great sources of inspiration…

As a husband and wife team who have had both of their children work for the family business, we find a lot of inspiration and encouragement from within our own family! Running a business is not always smooth sailing, but when you have a great team of employees and family working together, it’s pretty incredible what you can accomplish!

We love helping egg farmers, hearing their unique stories, and supplying them with products to meet their needs. After countless conversations with customers, we started noticing that many of them didn’t have access to affordable and effective marketing resources to help connect them with consumers. These conversations inspired us to develop a free marketing platform called Local Hens, which was made specifically to help farmers and customers connect.

Local Hens is a free farm directory and marketing resource for farmers of ALL types — not just egg farmers! Farmers can create a profile and list products they sell, where they sell them, and their contact information. It has been fun and rewarding to help people connect with farmers, so they know where their food comes from!

What was the biggest thing that surprised you about starting your own business?

We were surprised by how many companies and farmers we would get to know throughout North America and the world.

A great example of this can be seen in the relationship that we have developed with the Danish company, Hartmann Packaging. Working closely with their team of egg packaging experts has been rewarding on a personal and professional basis. We enjoy working with many innovative suppliers that help us provide high quality products for our customers.

What advice do you have for other people trying to build their store from scratch?

Be tenacious and put both feet in right away.

Building a business from the ground up is incredibly difficult, but is also very rewarding. The best piece of advice to anyone trying to build their store from scratch is to understand your market and get a great team of developers and designers behind you. We were fortunate to have found Volusion. Their help has been critical throughout every stage of growth.

What does the future hold for your store?

Continued new products and innovation! We want to continue to have meaningful
conversations with our customers and see how we can best serve them.

What do you like about Volusion?

We really like Volusion’s company culture. Whether we are speaking with a Volusion customer service representative, an SEO specialist, branding marketing team, or a developer; everyone is incredibly positive, responsive and knowledgeable.

What's the Volusion feature you use most?

Volusion’s customer service team has been an incredible resource for us as we have grown. They have helped answer questions concerning website edits, finding the right Volusion specialists and resource team. We truly consider Volusion to be an extension of our team at The Egg Carton Store.