When it comes to ecommerce, there’s one word that will make or break your site: conversions. While it may seem obvious that you need to convert browsers into buyers if you want to be successful, sometimes the how of the process isn’t always clear. Luckily, there are a few tools and methods that will help you get set to sell.
The most basic way you can make your site mobile-friendly is by having what’s called a 'responsive' template.
Mobile Mobile Mobile
We say it all the time on this blog: mobile is the future of ecommerce. The most basic way you can make your site mobile-friendly is by having what’s called a “responsive” template. This essentially means that your store “responds” to whichever device it’s being viewed on by altering its appearance to make for more intuitive shopping. This means that customers can easily view — and shop! — your store from their desktop, tablet or cell phone. (If you want to take a look at some of our mobile-friendly themes, just head on over here)
By having PayPal enabled on your store, customers don’t need to dig around for their wallets to find a card and then have to manually enter their info.
PayPal = Profit
In addition to reminding importance of having a mobile-friendly store, we’re probably telling you about how PayPal is another great way to increase conversions. Not only do people trust seeing the PayPal logo on your store’s checkout page, but using it is just so darn easy. By having PayPal enabled on your store, customers don’t need to dig around for their wallets to find a card and then have to manually enter their info. (And frankly, the trip between their computer and their pocketbook might just be enough time to make them rethink the purchase they’re about to make.) Instead, the customer just logs in to PayPal, hits a button and boom: you’re paid and they’re happy.
If you’re running an online store, you may already understand the basics of email marketing. If you’re already sending out order confirmations, promotional deals and newsletters, you’re definitely ahead of the game. But there are plenty of other ways you can use email to your advantage. Tools like MailChimp let you create specific marketing initiatives — i.e.campaigns — for your store.
One great way to use email is to create a dynamic campaign that focuses on abandoned carts. This can entice would-be customers back onto that checkout page and increase conversions for your business. Additionally, try using anniversary and thank you emails to bring repeat business. Reaching out to customers who have purchased to simply say thank you is a great way to keep the sales coming. One great tool that helps out with these kinds of email campaigns is AutoResponder Max, which seamlessly integrates with your Volusion store.
Not only does Analytics let you see how many people are visiting your site, it also gives you macro- and micro-views of where they’re coming from, what their demographics are, how they’re behaving once they hit a page and so much more.
Focus on the Numbers
We all know that Google can do no wrong when it comes to innovation, and their Analytics feature is one of the most in-depth, beneficial ways you can keep an eye on store numbers. It’s been around for over 10 years, is the most popular analytics platform out there and — best of all — it’s totally free.
Not only does Analytics let you see how many people are visiting your site, it also gives you macro- and micro-views of where they’re coming from, what their demographics are, how they’re behaving once they hit a page and so much more. (Seriously: so much more.) By keeping regular tabs on your Analytics numbers, you can get a deep and comprehensive look at how your site is performing and areas that need some improvement.
Now that your store is up and running, it’s time to get the sales pouring in. While increasing conversions may seem intimidating at first, it’s actually a pretty easy process when you learn how to use certain tools that are made to help you along.
Have any other tools that have helped you increase conversions? Let us know in the comments!