Volusion is what it is because of the people who work within its four walls. So we thought we'd tell you more about some of those people. What makes them tick? Why do they come to work each day? And what do they look forward to doing when they leave the office? In this Employee Spotlight series, you'll get a glimpse at one featured employee each month. This month, we talked to Email Marketing Manager Mike Lawson. Here's what he had to say:
What do you do here at Volusion?
I'm one of the two Email Marketing Managers. We come up with content to keep our customers excited about Volusion and ecommerce.
How did you get into the field?
My job before Volusion was kind of strange and started out as a position on our Support team. I was working for a lead generation company and was trying to grow our reviews program. After about six months there, we realized that the role was really becoming more about email marketing than about working with our clients to generate reviews. So I moved over to the Marketing team where I found out that we were using a horrible, outdated email tool. Our Marketing Director was really strong in SEO and content marketing, but he didn't know email marketing that well. So we jumped into it together and just figured it out. Since then, it's been something I've been really passionate about!
What’s the most challenging thing about your job?
Delivering content that people love. Believe it or not, email marketers are always thinking about what their readers want to see and not just what we want our readers to see. And a lot of that is striking a balance between the sales-driven side of a company and the customer-driven side of a company.
We're a business, so we're obviously here to make money, but you can't only contact your customers to sell them things. You have to keep them engaged and feeling like you're contributing to – and interested in – their success. Part of how we do that is by making sure we're providing them with interesting, useful content. Getting the right content into the right people's hands is a difficult puzzle, but it's a puzzle that's really rewarding once you solve it!
What are you most proud of in your career? What about outside of your career?
Professionally, I am proud of the fact that I changed career paths (my first career trajectory was in Project Management, and it was awful) and taught myself how to do something that is fun and rewarding.
Personally, I'm proudest of my dog. I'm a crazy dog person (as any of my team will tell you). She's a beagle named Lucy, and she's basically the best thing ever.
What do you love most about Volusion?
The people. My team has undergone quite a few changes over the year and a half I've been here, but I still get to work with really great people!
What’s the first thing you do when you get off work?
Go home and let my dog out.
What do you like to do in your spare time?/ What are your hobbies?
MOVIES. I'm a huge movie nerd. I've seen 352 movies this year (my goal is to see 366). Most weekends, I'm at Alamo Drafthouse watching several movies.
I also really love Geeks Who Drink pub quizzes. My friends and I go play every Wednesday night, and it's probably what I look forward to the most during the week.
What’s the craziest thing you’ve ever done?
Thinking it was a good idea to see 366 movies in a year.
Where are you going on your next vacation?
I have a group of friends that live all over the world. We stay in touch pretty well and try to get together in person every year or two. Next year, we're going to get together in Savannah, GA.
If you could open an online store, what would you sell?
Most likely something Star Wars-related.