Over 270 Volusioneers make up the team behind our ecommerce platform. That’s a large number, which makes it hard to put a face on – but with our Employee Spotlight series, we’re giving it a go. Each post in the series will highlight individual Volusioneers. We’ll learn more about their lives – both professional and personal – and get a glimpse into what gets them going. We recently sat down with Senior SEO Specialist Kavi Kardos. Here’s what she had to say!
What do you do here at Volusion?
I’m a Senior SEO Specialist in the Marketing Services department. SEO, in case our readers aren’t aware, stands for Search Engine Optimization. Basically, I help Volusion clients become more visible online, which hopefully leads to more organic traffic and revenue for their stores. I also manage our SEO writing interns and coordinate new hire training, assign new SEO clients to our team of specialists and co-host a twice-monthly webinar series called SEO Live, where my colleague Jacob and I discuss topics relevant to SEO and answer live questions from our audience.
Kavi & some of the SEO team dressed up as characters from the show Stranger Things for Halloween
How did you get into the field?
I arrived at SEO in sort of a roundabout way, which I’ve found is pretty typical within the field. I went to college for writing, literature and publishing and then went on to get a Master’s degree in publishing as well, thinking I wanted to be an editor of some kind with a big oak desk and a fine selection of quill pens. Those jobs are pretty hard to come by in the 21st century. Once I realized that money was also a thing I wanted to have, I started pursuing content marketing as a way to use my writing and publishing skills in a more lucrative industry. Content marketing led to curiosity about the more technical pieces of SEO, which eventually led me to my position at Volusion. I’ve been here for close to two years now.
What’s the most challenging thing about your job?
The most challenging part is also the part that’s the most fun for me. Because I work with a portfolio of ecommerce clients who sell products in widely diverse industries—literally everything from orthopedic equipment to artisan sausage-making supplies—I write a lot of content in a lot of different voices. It can be a challenge to switch my brain from topic to topic four or five times in a single day, but I enjoy the variety.
What are you most proud of in your career? What about outside of your career?
I’m proud of the opportunities I’ve had to teach others about SEO. It’s a complicated, fascinating and ever-changing field, and I relish every opportunity I get to introduce SEO concepts to interns, new hires, Volusioneers who work outside the marketing department and especially Volusion merchants. My parents are both teachers, so I guess you could say I take after them in that way. Outside of my career, I think I’m most proud of my relationships with my friends, my perfect pets and my amazingly talented husband (he designs and builds gorgeous spaces for Drophouse).
What do you love most about Volusion?
This one’s easy. Volusion as a whole and especially the Marketing Services team is full of the greatest people I’ve ever gotten to work with. They’re all so talented and easy to get along with, which explains why so many of them are also my outside-of-work friends.
What’s the first thing you do when you get off work?
I’m usually running off to host a pub quiz for Geeks Who Drink. I’ve been a Quizmaster with GWD for just over five years, which helps me satisfy my inner performer and has introduced me to a nationwide community of the craziest, smartest, most fun and self-centered people you’ll ever meet.
What do you like to do in your spare time?/ What are your hobbies?
The aforementioned pub quiz addiction fills a fair amount of my spare time, but I also enjoy karaoke, trying new foods, stand-up comedy, traveling, studying languages, listening to podcasts and watching/reading/obsessing over Game of Thrones.
What’s the craziest thing you’ve ever done?
I’ve done a lot of crazy things, many of which aren’t fit to print on an ecommerce blog. Let’s go with this: When I was a junior in high school, I got out of my car in the middle of a very busy street during Houston rush hour to rescue a puppy that was dodging in and out of traffic. The puppy made it across the street unscathed, whereas I ended up in the hospital after getting hit by a van that couldn’t stop fast enough. Don’t worry, I’m fine.
Where are you going on your next vacation?
I’ve been cooking up an idea for a three-week trip to Barcelona, Berlin and Budapest on the cheap. Like an Eat, Pray, Love kind of thing, but without the divorce.
If you could open an online store, what would you sell?
Probably some assortment of Houston paraphernalia, with a heavy focus on Astros stuff and art/clothing/accessories made by locals.