The Google Shopping comparison shopping engine is one of the fastest ways to communicate the products that you offer--and the price that you are asking--to the eyes of interested buyers. Together with attractive product photos and competitive pricing, a well-crafted product title can mean the difference between a conversion for you and a conversion for your competitor, and with only 150 characters to work with, these titles require a discipline of their own.

Join Volusion Search Marketing Specialists Sean O'Connor and Jahnvi Patel as they explain common errors in shopping feed titles, best practices and keyword research techniques. If comparison shopping engines are not yet part of your marketing arsenal, or if you need further guidance in your own campaign, you can learn more about Sean and Jahnvi's team and the services they offer here.