Welcome to a five part educational series that will outline steps to preserve organic traffic and ranking when you migrate your store’s web host platform. Moving your ecommerce website to a new web hosting platform is an exciting time for your business but don’t let the excitement overshadow your already-established SEO. There are critical steps to migrating your store that will allow you to preserve the online visibility you have already achieved.

Bottom line: A solid migration will preserve your traffic; a sloppy migration will result in a large traffic drop.


Join SEO Team Lead, Dan Smullen for this series where he’ll address best practices for successfully migrating your ecommerce platform without compromising your website’s search engine ranking. Dan will cover the steps you need to take to preserve your past SEO efforts and set yourself up for future success in the weeks, months and years following a migration.

How to Preserve SEO During Ecommerce Website Migration

Part 1 - Migrate Content to New Ecommerce Site

Part 2 - Implementing 301 Redirects and 404 Error Pages

Part 3 – Find the Right Time to Migrate with Google Analytics

Part 4 – Taking Your New Ecommerce Site Live

Part 5 - Moving Forward After Your Ecommerce Platform Migration

Please note: Every website and migration is different. While much of what Dan covers in this series is universal for migration between any ecommerce platforms, it is not an exhaustive list of possible scenarios. It is always best to consult with a trusted SEO specialist prior to your ecommerce website migration.