Ecommerce Design

Creating a Seamless User Experience with Responsive Design

In Part 1 of our Making the Switch to Responsive Design series, learn how to create a user experience that ignores the boundaries between sm…

Jason Ferguson
Ecommerce Basics

3 Resources for Learning HTML Online

Has a lack of HTML knowledge held you back on developing your category and product pages? Visit 3 resources to help make the learning proces…

Jason Ferguson
Ecommerce Marketing & Promotion

The Selling Power of Promotional Guarantees

Your promotional guarantees have the potential to close deals and establish confidence in your product; join us for a few tips to help you o…

Jason Ferguson
Business Strategy

Turn Low Shipping Rates into Your Conversion Success Story

With recently lowered shipping rates, you now have one of the biggest conversion tools at your disposal. Learn how to combat abandoned carts…

Jason Ferguson
Paid Search for Ecommerce

4 Campaign-Killing PPC Marketing Mistakes

Avoid campaign-killing and costly PPC marketing mistakes by paying attention to your CTAs, crafting quality landing pages, ignoring expensiv…

Jason Ferguson
Paid Search for Ecommerce

Learning to Love AdWords Close Variants

Is Google really getting rid of exact match keywords in AdWords campaigns? Not exactly. Before you panic, learn more about close variants an…

Jason Ferguson
Ecommerce Design

The 3 Voices of Your Web Design

Your content is not the only aspect of your site that speaks. Learn three ways that your web design starts a nonverbal conversation with you…

Jason Ferguson
3 Questions to Ask When Assessing Your Current Website Design
Ecommerce Design

3 Questions to Ask When Assessing Your Current Website Design

Are you dissatisfied with your current website design, but can't quite put your finger on why? A few simple questions can clarify your taste…

Jason Ferguson
Ecommerce Basics

6 Ways to Reduce Purchase Anxiety

Don't let the anonymity of an electronic storefront scare away potential customers and drive them to use your site for product research alon…

Jason Ferguson