Any business-savvy entrepreneur knows that a strong social media presence is key to ecommerce success. But just because you know that you should be posting on Facebook doesn't mean that all types of content you share will be a hit. In this week's Two Minute Tuesday we discuss the mistakes you should avoid when posting on the world's most popular social platform.
Can't watch the video right now? We have the full transcription right here:
If you have an online business you are probably already on Facebook. And, if that's the case, you're probably (or you should be, at least) be posting content to that page. But be careful because there are five big mistakes a lot of people make with their Facebook posts, which we'll go into detail right now.
The first mistake in our list is posting too much. Quite honestly, this is the most common mistake that we see. Keep in mind the main reason that your fans will unlike your page is if you are posting too frequently. So, if you are posting every ten minutes, give it a rest.
Mistake number two: if you're posting the same type of content over and over, it's time to mix it up. So, for example, if you are just putting up links to your blog every single day, remember: variety is the spice of life. So mix it up, add pictures, polls, surveys, contests and more, and you'll be in great shape.
Speaking of similar content: if all you're doing is blasting up sales in your Facebook pages, you need to stop. People want more from you than just discounts and deals, so offer them something of value whether is education, entertainment or just new about your business.
Number four, and this is mostly housekeeping, but don't leave URLs in your status update. So if you're linking to a new post that you've written or another thing on Pinterest, the default preview will show a link over there. So you can just take that text URL and clean things up for you.
Mistake number five: if you think that everyone that likes you on Facebook is actually seeing your content, I hate to break it to you, but you're wrong. Remember, if you have a fan page that has like ten thousand likes on it, only about a thousand or two thousand are probably seeing your post. What that means is that creating engaging content to get people interacting with your post will up your chances for people seeing what you have to say.
Now, if you are guilty of any of these five mistakes, that's a-OK, you can turn thing right around by following the guidelines that we've just given you!
Have any questions about proper FB etiquette? Let us know in the comments!