Analogies and Metaphors for Volusion Software Terms

Learning a new set of vocabulary is hard, especially when you're also learning how to set up your ecommerce website for the first time. At Volusion Support, our technical representatives specialize in teaching the software in easy to understand terms. And sometimes, just for fun, we like to turn a phrase.

Here are some of our favorite analogies, similes, puns and metaphors used on the floor by our world-class representatives. Maybe when you call in for assistance with your store, you’ll hear one of these!

Bandwidth versus Data Transfer

"Bandwidth is like a riverbed while data transfer is the water flowing in this riverbed. So wider the riverbed (bandwidth) is, faster the water (data transfer) flows."

Bandwidth and data transfer are often used interchangeably but they refer to separate things. Data transfer is the amount of data that is transferred and bandwidth is the total amount of data transferred per second.

We also often use the lanes on a highway analogy in Support to explain how the data transfer process works.

However, we explain bandwidth billing overage charges more in a way that makes understanding them a piece of cake.

“Think of bandwidth as a pie. Every month you have a full pie. As the month goes on, you eat slices of your pie. If you eat up all of your pie, you’ll surely want more and then the baker will have to charge you for additional slices of pie.”


“I have a short attention Span. It only applies to one type of product at a time.”

By default, the setting "Span" under "Marketing > Coupons/Discounts" is left unchecked, which means that only multiples of one product will apply to the coupon or discount. When you check the setting, you boost your attention Span, allowing multiples of many different products to apply to the coupon or discount.

To learn more about Coupons & Discounts, and the Span feature in particular, check out this support article.

The Storefront and The Dashboard

"These two areas of your Volusion store are like two sides of the same coin. The storefront is your homepage and everything else that your customers can see. The Dashboard is the administrative area where store owners manage what goes out to the storefront."

In Support, we often ask our merchants to toggle between the front of the store, the public area that customers can see, and the Dashboard, the private administrative area.

Another way to describe the relationship between these two sections is by associating them with a car.

"The dashboard is more of like what's under the hood of a car, it's what makes the car run, but usually only the car's owner or a mechanic will see that part of the car. The store front is the car's paint job. A fresh, polished car can be appreciated by anyone."


“HTML is like the bones of your template. It controls the structure. CSS is like the skin of your template, which controls the aesthetics.”

Learning the difference between the two different coding languages that make up the design of your store is one of the first lessons in template customization. HTML stands for Hyper Text Markup Language and manipulates the navigation menu and footer of your template. In contrast to CSS, which is an acronym for Cascading Style Sheets, which shapes the spacing, font size and colors of your template.

You may customize your template using the HTML and CSS of your template, or contact our Design team for some custom hourly work. One of Support’s favorite resources to provide to our Merchants is

MyVolusion vs. Store Admin

"MyVolusion and your Store's Admin area are like two hands on the same person. They are both connected to Volusion, but one is the left hand, which is responsible for controlling your Hosting Plan, Monthly Billing, DNS and Webmail, and the other is the right hand, which manipulates your Store's orders, template and shopping cart."

It's essential to understand the difference between your MyVolusion and Store Admin accounts to manage your experience with Volusion. Although most days you'll be logging into your Store Admin account to manage orders and customers, sometimes you'll also need to log in to your MyVolusion account to manage your domain hosted webmail or DNS.

To view screenshots and learn more about your two logins, see our article here.

SPF Records

"SPF Records are bus passes. They give your store's automated emails, particularly the main one set up in 'Settings > Company,' the authorization it needs to board the bus, taking it from your mail server to its destination."

SPF stands for Sender Policy Framework and is a type of record that can be added to your DNS to boost your store’s automated emails.

When you set up your main email under "Settings > Company" in your dashboard, you are setting up the store to send automated emails as if they were coming from that email address itself. This is a process known as spoofing.

Adding an SPF Record to your Domain Name Settings or DNS allows spoofed emails to come through more easily to other mail servers. Some email servers will reject or mark the automated emails as spam without the SPF Record installed.

SSL Certificates

"SSL Certificates are padlocks for your website. They protect sensitive data, like credit card information, from being stolen."

An SSL, or a Secure Sockets Layer, encrypts data that is transferred between your customer's browser and your website. If you would like to accept credit cards directly on your website, installing an SSL, whether purchased with Volusion or a third-party site, is required.

To learn more about SSLs, read this article on the topic!

We love a good figure of speech here and then. We hope you have too!

Thank you for reading our favorite expressions for the Volusion software. Have you heard of other great analogies from our Support representatives? We'd love to hear from you! Give us a call anytime, we're here to assist you.