It’s already been a week since Thanksgiving, and reports are showing that (unsurprisingly!) this year’s Black Friday/Cyber Monday numbers are bigger than ever. We may as well throw Thanksgiving in the mix as well, since sales for the holiday hit $2.87 billion this year. (Whether this was before or after everyone finished their heaping plates of food remains yet to be determined.)
Thanksgiving is becoming almost as important as Black Friday and Cyber Monday when it comes to getting shoppers spending.
1. Thanksgiving Sales are Rising
Turkey Day numbers are up 18.3% from last year, and it’s looking like Thanksgiving is becoming almost as important as Black Friday and Cyber Monday when it comes to getting shoppers spending. Whether or not you’re into the idea of working on a holiday, this is important information to keep in mind for next year. (Though the advantage of running an ecommerce store is that you can manage it from the comfort of your elastic waist pants.)
Another important bit of information to note: Amazon shows that Thanksgiving mobile orders went up 50% from 2016. Having a mobile-friendly site should be best practice for all merchants by this point. Not only is mobile the future of holiday shopping, but experts are saying that it’s the future of ecommerce as we know it. (Need a mobile-friendly theme for your store? No worries: we’ve got ‘em.)
This was the first year that computers generated less than half of all online orders, comprising only 49% of online sales on Black Friday.
2. Black Friday Thrives on Mobile
All this data and we aren’t even at Black Friday yet! Let’s look at those numbers. Shoppers spent about $3.34 billion on Black Friday this year. And, once again, mobile was king. In fact, Business Insider reports that “This was the first year that computers generated less than half of all online orders, comprising only 49% of online sales on Black Friday.”
3. Cyber Monday is the New Sales King
Some of the most surprising news, however, comes from the Cyber Monday side of things. (And it means good news for ecommerce.) This year Cyber Monday sales were even higher than those from Black Friday: $3.45 billion versus that $3.34 billion. Additionally, according to The Verge, “This year’s Cyber Monday was the biggest sales day for online and for mobile ever in the US.” Turns out, consumers might be more interested in shopping from the comfort of their couches than camping out for doorbuster deals.
So what does all this news mean for your store? Well, as stated earlier, it’s crucial to keep your site on the mobile up-and-up. Customers are shopping from their phones year-round — not just during the holidays — so the sooner you’re mobile-friendly, the better.
Additionally, it’s looking like Cyber Monday may become the new hot day for holiday shopping. While you already know to get things in line for Black Friday, in 2018 you may want to consider leaning on Cyber Monday for the big sales. And since it looks like Thanksgiving is becoming a bigger player in the ecommerce space, you may want to make some room for sales alongside the turkey and stuffing.
Did you notice any other shopping trends this Thanksgiving weekend? Let us know in the comments.