Google’s new AdWords redesign – their first in 8 years – is automatically the default viewing option and will soon be the only option. We’ll break down five aspects of the new redesign to be aware of that might make or break your workflow starting this summer.
1. The new interface will go into full effect mid-2018
Mid 2018 is the (purposefully vague) date for the transition to the new experience. From that point on, the previous iteration will no longer be available. As such, Google is already defaulting to the current interface and strongly recommends using and training with it. Speaking personally, I would recommend pulling off the Band-Aid and acclimating yourself to the new changes. Even using a 50/50 approach will make you more familiar with the experience and less likely to be affected by the switch – whenever it may be.
2. Things that were once horizontal are now vertical, and vice versa
Google has flip-flopped the general location of most campaign settings and tools to make campaign-to-campaign optimizations more consistent and streamlined. Like setting your home row while typing, Google has scooted commonly used groups – like Keywords and Ads & Extensions – into the left hand navigation and relegated infrequently used tools to the top navigation. As a general rule of thumb with the new experience, if you can’t find something, it’s probably 45 degrees from where it used to be and hidden under a new icon. Many features you’d normally see on page are hidden under icons, such as funnels for filters, three vertical bars for modify columns and the ubiquitous wrench for "tools, billing and settings".
3. Use the keyboard shortcut ‘G and T’ open the search function
To help navigate around the minefield of rearranged tools, commit to memory a few keyboard shortcuts. (I should note than no functionality has been lost, it’s just a little tricky to find.) The most useful shortcut I use is simply opening the search functionality by typing the letters G and T on the page. Shorthand for "go to whichever page you like", this Google Tip allows you type in whatever campaign setting or ad group you were looking for originally to quickly make changes by jumping to the page you need. The full list of shortcuts appears below. And ultimately, to save a bit of time and wow your boss when they’re looking over your shoulder, add some of them to your repertoire.
4. There are new features only in the latest AdWords Experience, like Notes
Unsurprisingly, the new experience is providing a variety of new features and gizmos to make your campaign management a bit easier. The reasoning is likely twofold: 1) the new technology simply allows them the room and ability to do things they couldn’t beforehand and 2) to incentivize users to scoot over. A variety of the features relate to reporting like dynamic insights, customizable columns and the forcefully blunt "recommendations" (hint, use ECPC) but there wide ranging new feature sets.
One of the cooler features coming out is Notes. SearchEngineLand provides a great breakdown of a variety of the new features here but the gist of the notes is simple: rather than having to crawl through the change history, you’ll be able to create notes and leave comments directly in the AdWords interface. Readable notes explaining sudden jumps or dips in traffic ("we were mentioned on local TV channel, CC declined") will be rolling out to customers as Google ramps up their new experience efforts in the coming weeks.
5. You can still revert back
If you’re pulling your hair out trying to figure out where the dimensions tab is (mostly under Keywords > Segment) you’re in luck. Under the wrench in the upper right, you’ll have the option to "return to previous AdWords" that will flip you back to your familiar, marketing optimizing ways. As mentioned earlier, flipping back and forth is relatively easy, but I would strongly recommend getting your feet wet with the new experience.
With some of these changes in mind, I would recommend spending some time tinkering around the new interface. If you’d prefer a guided walkthrough, there are already a plethora of helpful YouTube videos being made on the subject.
Have any further questions about the new interface? Let us know in the comments!