Having trouble producing the regularly updated content that readers and search engines demand? Here are 3 brainstorming methods for keeping your blog engaging and relevant.
While content creation has become part of the cost of entry for joining the digital marketplace, your familiarity with your products and services can become your own worst enemy, driving you towards repetitive blog posts that ceaselessly cover the same subjects.
However, a few simple brainstorming methods can help you look at your business from a new angle and fuel content that attracts searchers and converts readers.
- Free writing
Take the time to write for 15 minutes straight, without stopping and without hitting the backspace key. If you do not have anything to write about, then write “I have nothing to write about” until you do. When you stumble onto an idea, keep following it for a few sentences before moving to the next. Once you are done, you will likely have more than one lead for an article idea. Even if you have only one, however, that is more than you would have produced by staring blankly at your screen for 15 minutes.
- Mind mapping
- Question answering
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